Walmart's Increase in Commission
Last Update: Jan 29, 2023
The Walmart Corporation announced the up shift of the commission rate structure starting February 1, 2023.
Back in December 2022, Walmart announced the decrease in the affiliate marketer's commission to 0% on almost all the products in their store. The average affiliate commission falls between 5% to 30%. Commission rate in Walmart is one of the lowest, which is around 4%. So. when they announced the 0% commission on their products, the change must have an impact on their sales for the corporation to reconsider and brought back the commission rate.
Affiliate marketing offers a low-cost business, that can offer a high return that require no special expertise and can be an additional source of income, with flexibility and convenience plus independence. Thus, the attraction is undeniable. And the affiliate marketer's audience is clearly the key in their success
The major significance of e-commerce had brought marketing business in a new level. The development of affiliate marketing comes into play. In affiliate marketing, the opportunities are massive. You can channel your interest and passion anywhere.
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~ Pat Flynn
The best place to be in affiliate marketing in selling digital products with high commissions and in the MMO niche promoting WA.
For Walmart to drop their commissions to zero, they have no regard for the importance of affiliate marketing and those who depend on it to help support their families.
I think the type of behavior is very irresponsible and sad.
They had no regard for the hard work that other people do!
Affiliate marketing is hard work! Although we are the boss of our time and we work anywhere!
Thanks for your time in leaving comments here!
Have a great start of the week!
thanks for your informative post as always Maria
That seems to be some good news, Maria!
Yeah Jeff, as back in December Walmart is giving 0%, and that's unheard of! At least it didn't take them more than a month to realize that it's a joke!!!
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WOW. They took it to 0%? I guess they didn't realize just how important affiliate marketing is to their bottom line. Or perhaps they did after their mistake and brought it back up.
Though there are Walmart stores everywhere and they are a huge retail giant, I have never really been a fan. I will shop in-store and online at Target many times more than Walmart.
Target's affiliate program even pays more at 8%. However, you can never expect the huge retail giants to pay higher commissions, which is why I like becoming an affiliate with smaller retailers.
The current company I am affiliated with offers 10-15% commission and of course we both know that the Wealthy Affiliate commission percentage is pretty high too. The joys of affiliate marketing.
It is always great to find a smaller yet stable company that pays a higher commission, but sometimes you have to partner with the big boys because they have brand recognition.
Thanks for this post Maria.
Just became the affiliate marketer for Walmart for exposure! Since I am still a newbie Rob! I am only 5 months in WA. And I am glad I didn’t bring a sale for them on December! It is really infuriating how some huge companies would diminish us as an affiliate marketer! ☹️
Amazon is the same way and yet it was the affiliate marketer that has helped them all to grow and stay in business.
Regardless of what I said about becoming an affiliate of smaller established companies, Amazon and Walmart are good choices because they have a huge selection and brand awareness.