The Big Picture of Niche Blogging - Defined

byMrDon1

685 followers

2 weeks ago

Are you struggling with the idea of creating a successful online business? Maybe it is your perspective that is holding you back.

When you look at your website, what do you see? A random assortment of posts linking to Amazon? A collection of affiliate products you’re hoping will take off? A website that is struggling to make an impact? You don't seem to be getting anywhere.

Sometimes, a simple shift in how you view your website can change everything. Let's consider your website as a Boutique Storefront for a moment.

Welcome to the Mall of the World

Did you know the online marketplace is worth $6 trillion, with 2.6 billion active shoppers?

Think about it, every time you make an online purchase, someone is earning a commission. You might be buying from a major retailer like Amazon or a boutique shop on Etsy, but behind the scenes, someone’s business is making a commission or selling a product.

The Mall of America

Let’s take the Mall of America as an example. It is a massive structure with 500+ stores, 15,000 employees, and even its own ZIP code. Each store has its own salespeople providing you with information and reasons to purchase their products. Just like your website attempts to provide information and reasons to purchase from you.

Now, picture this mall multiplied infinitely, with every single niche and product imaginable represented.

This is the Mall of the World. It is a limitless virtual marketplace where Walmart, Costco, Etsy, Shopify, and millions of smaller businesses coexist. A space where every blog, store, or website is a storefront, yours included. This is the marketplace where entrepreneurs like you try to earn a slice of the $6T pie.

By joining the online business community, you are announcing to the world that you want to open your storefront here as well. So, what "boutique storefront" are you trying to establish in the Mall of the World? Remember, you’re not competing with the Walmarts and Targets of the world. It’s not about selling everything to everyone—it’s about selling something specific that people care about. Your boutique must be unique to get noticed.

Your Store in the Mall

What is your niche? Is it unique? This is where life online gets complicated. Your goal is to find a niche that you enjoy, create content around stuff you like, and lead people from your content to the marketplace where they can shop.

To draw the crowd in you need to be innovative. Think creatively about how to solve problems for your audience. Who doesn't like a solid solution to a PITA problem? What problem did your last online purchase solve?

There is an old saying that will always be true. The only constant is change. Google and SEO are evolving in order to cater to everyone. As they change, you will need to do the same. You will need to be adaptable to stay ahead of trends and be willing to evolve your strategies.

Free Advertising

If you were to open a new bookstore on First & Main, would you do it quietly or would you look to get the word out to as many people as you may know, and encourage your friends and family to spread the word as well? You have free advertising at your fingertips. It is social media. Use it to announce your Grand Opening in The Mall of The World.

The Mall of the World is open 24/7, and billions of shoppers are traversing its corridors. They are seeking solutions to life's problems. You need to explain how your solution fulfills the need. The opportunities are endless, but the key to success lies in creating a unique storefront that offers your ideas, your solutions, and is attractive enough to entice people to enter.

When I land on your website for the very first time, will I know what you are offering?