How Long Should I Keep My Niche?

byMrDon1

1.2K followers

2 months ago

The Real Answer Nobody Likes — But Every Blogger Needs to Know

I get this question more than any other:

“How long should I stay with my niche before I give up or pivot?”

It’s a good question and one that every blogger eventually faces when their enthusiasm fades and the numbers don’t move.

When people ask me this question, I like to turn it around.

Why did you choose your niche in the first place?

Was it "You Doing You," or was it just something that looked profitable on a list?

Because if your niche isn’t part of you, it’s not going to last.

What Does “Keeping Your Niche” Really Mean?

Keeping your niche doesn’t mean being stubborn or loyal to the wrong thing. I am an Aries, and I know about being stubborn. What it should mean is giving your niche a fair chance, enough time to test it, refine it, and see if it actually fits.

I’ve been at this for decades. A slow "Boomer", I am not!
I currently run six websites (four are active).
Each one has its own purpose, but only because I learned to stick with things long enough to figure out what worked, and know when to walk away. I just heard Kenny Rogers... Did you?

On Setting Points, I teach how to master niche blogging. This is me doing me.

The Boomer Blogger is me doing me too! We "Boomers" have way too much experience to let go!

What about your niche? If your niche feels forced, or if you find yourself pretending to care, it’s not your niche. It is someone else’s template that you are trying to copy.

But if that niche is rooted in your story and your skillset, then the real question becomes:

Is anyone out there actually looking for what you’re offering?

You know where I am going with this...

The Banana Taco Lesson

I use this example all the time because it’s simple.
I love Banana Tacos. They’re delicious, fun, and totally my thing. I have a personal recipe with a very secret ingredient, if you are interested.
The problem? Nobody’s searching for Banana Tacos.

If I want people to find me, I need to think in terms of what the online world wants, not just what I love.
So instead of pushing Banana Tacos as a niche, I’d talk about Healthy Desserts.
That’s what people are typing into Google.

Once they find me there, they’ll discover my Banana Tacos naturally.
The curiosity brings them in; my personality keeps them there.

That’s the heart of niche strategy. Reframing your unique perspective around what people are already searching for. You have read half of this blog, and I still haven't answered your question.

How long should I keep my niche?

Real Talk on Timing

Most new bloggers give up too soon.

They launch a site, post a handful of articles, see little traction, and decide the niche “isn’t working.”

In my experience, you need at least six months to a year to know anything.
That’s long enough to:

• Write, publish, and share consistently
• See how your audience reacts
• Watch your keywords start to climb
• Understand what parts of your story resonate

If you’re six months in and still excited about what you’re writing, even if you haven’t “made it” yet, you’re in the right place.

If you’re bored, burned out, or feel disconnected from your own message, that’s a red flag.

Sometimes the problem isn’t the niche, it’s the angle.

10 Hidden Dead Ends That Keep Bloggers Stuck

I created this post so people could understand the dead ends of blogging. The first dead end that catches most people is skipping the discovery phase. I understand, you are excited and want to jump in fast. You grab a niche that everyone is making money with. You assume that enthusiasm equals demand, and then burn out when no one’s reading, ninety days later.

That’s not failure — that’s misalignment.

Ok, so how long do I stick with new ideas? One of my six sites is FlexMeOutdoors.com.
It started during the work-from-home wave. I built content around outdoor offices and patio setups.
When people got sent back to cubicles, the niche lost its audience.
That one simmered for about six months before I let it go.
No shame in that — it served its purpose. It is an abandoned garden at the moment.

Tweaking vs Abandonment

I go back to "Is This Niche Yours?"

Here is my checklist. If you ask me to check your website, these are the first four questions that I am going to ask:

1. Why did you choose it?
2. What problem are you solving?
3. Are people still searching for it?
4. What makes your voice different?

Answering these questions usually tells you what needs to change, you or the niche.

The Crockpot Test

Every niche deserves a slow cook.
If you quit after three posts, you never gave it the heat it needed to blend.
Give it six months minimum, a year if you can.

Watch how it evolves:

• Traffic & engagement: Are people showing up, even slowly?
• Idea flow: Are you still full of topics, or forcing them out?
• Energy: Are you curious or just tired?

If all three are fading, pivot.
If they’re growing, keep stirring.

Pivot or Persevere

When you’re thinking about pivoting, remember this:
Any niche can be profitable with the right combination of research, relevance, and lived experience.

Profitable or Not?

Let me give you these examples, and you tell me profitable or not.

1. Face Slapping
2. Ball Python Breeding
3. Snail Slime

I will tell you that any niche can be profitable with the right framing. But would any of these hit your radar?

If it’s truly part of who you are, maybe your message just needs reframing.

If it’s not you, let it go.

There’s no shame in changing course. Only in quitting before you learned the lesson.

Final Thoughts From a Boomer Blogger

I’ve been online long enough to see trends rise and vanish.

The One Constant?
Authenticity Always Wins!

Stay with your niche long enough to know it inside out. Is that six months? Twelve months? Only you know the answer to that.

Have you been consistent? If it’s still not clicking, either the audience needs time to catch up, or you need a new way to tell the story.

The trick is knowing which.

You don’t have to be in a niche forever, just long enough to see what it’s trying to teach you.
Because if your niche is truly yours, it won’t let you go.

The Amazing Niche Master
Helping real people build real income through niche mastery and patience that pays off.