Why Do Scammers Succeed In Conversions?
People already know the existence of a scam and why we should prevent it. Through internet awareness, we already are aware we shouldn't say yes to their offer. Yet, there are still many people getting victimized by these schemes.
To understand why you're getting victimized, we must understand first what are these scammer tactics do to lure us into investing something that doesn't exist.
1. FAST RESULTS
Scammers understand people nowadays want to see optimal results in 24 hours. Are you guilty of that? I do.
We want to see our blogs rise up to the heavens with generated leads and traffic. You know this isn't true at all. However, we still fall to their traps.
"Learn how to earn $10,000 within a few hours. All you have to do is to sign up and follow this strategy."
This sounds familiar to you, doesn't it?
People with ill intentions know that people act impulsively when they're in fear. When this happens, you couldn't help but open your wallet, PayPal, or whatever means to pay something because you fear you won't get something you want.
"Your site will stay boring without conversions if you won't do this strategy."
That line invokes fear. From there, the scammers add, "With a few ticks and this funnel, you guarantee 100,000 monthly visitors in a few hours."
Again, we want fast results and we act out of fear.
3. STRIKING PRESENCE
Scammers don't embrace mundane. They often use striking tactics, banner designs, etc. They always make a presence. They never fail on that. If they did, there should be no reason for reviewing a bunch of stuff, right?
Which is why we have to be extra careful with what we're dealing, especially on sharing personal information with these people.
On the brighter side, when we think of scammers, we often think the negative. Contrary to most beliefs, learning from scams can be an unusual method to do. Again, fear.
If you think about it, we could do learn from these people. In fact, Bryan Harris of Video Fruit introduced a specialized technique to increase sales employing a simple formula. P-A-S.
People want to seek solutions for the problem. So they search online. As a blogger, you are aware that the users visiting your site have problems. They want solutions.
To strike a presence, be someone they could look up to. Show them your vulnerability and your knowledge you offer. This is the very reason I got in the Top 200 less than a month on Wealthy Affiliate.
I offered my knowledge to people and shared what I know about this and that concern. Most of the time, I receive requests for feedback regarding the content and website.
This is what scammers do expertly. They understand people only act fast when they're agitated. Because if they won't do something on it, they lose it.
As a site owner, you already know what you want. More conversions. More traffic. More leads. To do that, aside from knowing the profile of your users, you have to know how to provoke that fear.
It's not about scamming people, it's about pushing them to act to achieve something. For instance, you are a fitness coach. You have your website ready, leaving the conversions as the next goal.
As a fitness blog, you enforce people to exercise to flaunt the new body and live a healthy lifestyle. Does that count as a scam? No. You have a legit takeaway for your audience.
Now, you have your user profile, an understanding of your audience or market, particularly what fears them. At this junction, you're going to provide solutions.
What do you have for them? Why are they going to listen to you? What would your site provide that benefits them? These questions go on to infinity.
The point is you have a legitimate solution to their issues. Whatever it is, your income in business lies in how you provide solutions to people's problems. They pay for solutions.
Do my suggestions encourage you to scam people? No. What I wanted you to do is to learn the bad things in life and transform them into something ethical and applicable to people's daily lives.
In business, understanding every angle of the scam is a must to thrive. Our minds should be flexible enough to learn from adversities. We might be a victim of a scam. But that doesn't mean we get defeated by it all the time.
The point of doing business is to provide solutions. Scammers understand it completely. The difference is that they're up for money alone, not the solutions.
Thus, provide something legitimate for your market and apply PAS on your business.
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