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INSIGHTS2 MIN READ

Interpreting Keyword Results

martycanaday

Published on March 18, 2017

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Which of the following keyword results for an article would be best to use and why?

This first result has a lot of searches and traffic, but also a good bit of competition.

Keywords #1: Increase the Volume

Searches - 8867

Traffic - 1508

Competition - 288

Article Power - 8.8

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PPC Power - 7.3

Keywords #2: What is an Amp Plug?

This result has less searches and traffic, but hardly any competition.

Searches - 125

Traffic - 22

Competition - 1

Article Power - 8

PPC Power - 7.05

This article is about practicing the guitar too loud and upsetting family and neighbors. There is a solution - using an amp plug which is a device that connects to the guitar and uses headphones so the guitarist hears what he/she is playing without using an amplifier. And the guitarist can turn up sound so that it is loud, which a lot of guitarists like!

So, with this device a guitarist can now "increase the volume" - keyword #1. But, many guitar players don't know what an amp plug is, so, "What is an amp plug" - keyword #2. Keyword #2 actually makes a bit more sense for the article, in my opinion.

My website isn't generating much traffic, even after 5 months.

The question I need your help with is, which keyword result would produce better results from Google?

Thanks!

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