Bonus or a Bribe? - Day 27

30 Days To Crush Email Marketing!

Day 27

Bonus or a Bribe?

Hello and welcome to Day 27 of my 30 Day Email Marketing Challenge! It's a cold crisp Friday here in the UK..the leaves are falling from the trees and causing havoc with my trains :)

In yesterday’s post we talked about the importance of pointing out the flaws in the products and services we are promoting.

As I was a little pushed for time yesterday..what I didn't mention was one of the great ways we can deal with flaws and that is to create a bonus that helps our audience overcome those flaws.

By doing this we'll benefit on so many levels such as building further trust and it will potentially give us many more sales.

We've all bought products, especially info products where the owner has provided bonuses in addition to the main product or service..right?

For me personally, I often get put off from making a purchase if there are to many bonuses and especially if the bonuses have nothing to do with the main product that I'm interested in buying. May be that's just me...but there you have it.

Here’s the thing. Bonuses are great but only if they're deemed to be of real value and they're directly relevant to our readers needs.

They will help us make more sales whether the product we're promoting has flaws or not.

But if you have highlighted some flaws in a product, producing a bonus to over come that said flaw becomes an ideal way to earn more trust and sell more product.

One of the most common reasons to offer your prospects a bonus is when there are other marketers out there offering the same product. By offering a special bonus we can convince and entice people to order through our link instead of someone else’s.

Another type of prospect that you will no doubt encounter along the way is what is commonly known as a "fencer"...you know..the people who always sit on the fence :)

They normally want to buy, but are always a little reluctant to click that link to purchase. Most of the time, a well placed bonus is all it will take to get them off that fence!

And remember, bonuses don't just have to be physical or digital in nature...

One of the best bonuses we might offer could be our time, such as helping get them started, providing an introduction, which could be a one to one session or as part of a group session.

I will leave it there for today...I hope you have enjoyed this post, please remember to click like and leave a comment.

Tomorrow I want to explore the the truth behind to principle that "less is more"..and how it can improve our chances of converting our prospects into excited buyers..see you there :)

I will leave you with my thought of the day...

Chase down that distance...

Work to fully understand your audience!

Next Post In Series =>

Is Less Really More?