Is Less Really More? - Day 28
Published on October 28, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
30 Days To Crush Email Marketing!
Day 28
Is Less Really More?
Hello and welcome to Day 28 of my 30 Day Email Marketing Challenge! Only 2 more days to go in this latest challenge...I'm looking forward to a day off!
Today's post is going to be short and sweet....a bit like the topic area itself. There's always a temptation to write long and elaborate emails, especially when we first get into Email Marketing.
All I would say to you is, put yourself in the shoes of your subscriber...or even better, think what it's like when you've been a subscriber in the past yourself.
Most of us get dozens of emails landing in our inbox's each and every day and we just don’t have the time to read lengthy emails most of the time.
Instead, we skip over them or skim through them, promising ourselves that we'll come back to them to read later … which of course we never do!
Our own subscribers are no different. We should be creating emails which are short and sweet...and to the point....we must always be respectful of our readers time.
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You may remember that I've mentioned in earlier posts, let our sales page do the majority of the “talking” for us. Resist the urge to sell in your email.
It takes time to get into the habit of writing concisely..and I also never get tempted to hit the publish button until I have had time to read it over at least 2 times before clicking send!
We want the main body of text to flow smoothly...making it easy for our member to read.
It's purpose is to tweak their curiosity enough for them to want to click the link to the sales page where they will find more details of the product / or service offered...and if we've done our job right, the prospect will buy our product!
I will leave it here for today..I told you it was going to be short and sweet!
Hope you have found some value in today's post...if you have don't forget to click Like and /or leave a comment below.
See you tomorrow for the penultimate post in this series :(
I will leave you with my thought for today...
There's a time to LEARN....
and then it's time to EARN!!!
Next Post In Series =>
Here's some extra money!
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