3Cs You Need to Know to Be Successful Online!
Nope I am not talking about being caring, careful & carefree here! Read on...
I happen to listen to a podcast today and thought to let you know in case you're wondering how did 'they' the top marketer become so successful. There is a consistent proven track record by applying the 3Cs.
Compelling offer
This is the part where you need to put in a systematic research approach. No, no..jumping here and there. From Google to Blog to Youtube. NO! Have a systematic approach. Spend some time to plan your approach. Treat every campaign or learning a new skill as a project. You got to manage it and set realistic goals.
Take it as in your boss ask you to complete project Y by 31st this month. You will start to plan for your resources, ask colleagues for help...blah blah blah...So why are you doing this? You are committed. You have a timeline to stick to and responsibility to the stakeholders.
This is the same when you're doing any..I repeat. ANY new campaign/project you wanted to accomplish. Your offer must be compelling. How do you know?
Ask yourself will you click on the ads/will you click buy now? Anything that motivate you to take action? Here's a good one -> Create time sensitive information.
Say for example, I am going to delete this post in 3 minutes the moment you start reading. (countdown counter) Will you read it till the end or leave it till tomorrow? See the point? Will you see this post again? NO ! NEVER NEVER! NEVER! Now to got a strong reason to finish reading.
Clock
Watch your time when you send out anything. Yes. You're marketing to people not the Internet. People is alive. They eat and sleep. Meaning if you're going to send out an email or do product launch pick a time when people will most likely to see your email. Very often, we can forget about this since Internet email is so convenience and 'free'.
Timing is a very important factor here. Your ads will hit the ground if you run it during mid-night. Your $ will burn fast.
Consistent
Yes...this is the most well kept secret. Even people were to mention it to you 1000x. You still think it's just a jargon. NO! This is the secret itself. When you send out an email, you need to build consistency. Everyday you got to email your list. At that time. You can use an autoresponder. You have to blog weekly on Friday, 8pm for example. You should people you're committed! Period.
So you can be successful by following this 3 Rules, just remember 3Cs!
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On the flip side, in Singapore they have the 4Cs. Cash, Condo, Car, Career!! This is the so called expectations of what a girl in Singapore looks for if they are looking for a man to marry. Shally.
good way to jog the memory 3C did think it was linked to the three degree's at first.. useful advice thank you
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Thanks for this encouraging blog. I think the third point might be the most important. If one is not consistent int the things they do for their website then things start to get off track and vision/purpose is lost.
This is one of my struggles, perhaps the greatest, setting aside time every day, even if it's just an hour and a half, to work on my site has become a real effort.
Wish I had a switch that I could flick and have the struggles gone.