Update On My Journey & The Importance Of Keywords
This is just a quick (at least I hope so) update for you, my friends, on what I've been doing lately and on my overall online journey.
But it's also about the importance of GOOD keywords.
And about my third website.
As many of you know, on 1.1.2020 I started my third website and I had big plans with it. My goal was to have about 100 articles till the end of 2020 so I was posting 2 to 3 times a week and managed to do so for 3 months. End of March I had 36 articles on that site.
Then I couldn't go on like this anymore. I felt like I didn't want to write reviews or best of posts without being a real buyer of the products but knowing reviews are great for traffic, I felt lost on the journey. So I just stopped writing.
Maybe the hopeless feeling was also due to the fact my website is about beauty and health and it is so competitive. Very hard to find a good keyword there.
For 3 months the website was abandonded. Nothing new there. One of the options I considered was adding a bit of content and selling it in future. Websites can be a good investment.
But then I got a regular e-mail from Amazon so I checked my Amazon account finding over $10 in commissions from the months I was doing absolutely nothing! In May, June and July, people were clicking on one of my articles with a good keyword.
This was such a boost for my confidence, seeing that someone actually read my article and bought what I recommended.
And here I'm getting to what's the main purpose of me writing this post.
The importance of keywords.
How did the people who purchased through my links found me?
Most of them through an article about how to treat certain skin syndrome. It is a so called "island keyword" showing no traffic and low competition, but people do search for that.
People search for many things and we should really pay attention to keywords. My recommendation is:
1. think about what people put in search bar (usually "how to..." "can I ..." "Is .... good for ..."etc.). I don't have big traffic but my best articles begin with "how to" "how long" and "can". People are usually looking for something to solve their problem.
2. find a keyword with really low competition. Under 100 is still too much. I'd say go for under 30 or even lower. That's what I do.
3. pay more attention to the keyword search. In my experience, it pays off to spend all afternoon searching for a good keyword and writing one article per week than throwing articles without diligent thinking about keywords.
Honestly, you may have 100 or 200 articles on your website but if you don't pay attention to the keyword selection, no one will find you.
We are taught to write frequently, 2 to 3 times a week, to be patient and wait until our websites gain authority. There's nothing wrong with that. But if your keywords are too generic you won't have any traffic.
You don't have to be authority to rank well. Read Dale's post 10 Day Old Website Position 4 in Google which just confirms that you can rank well even with a new website.
So what did I decide to do with my 7 months old website? I write without schedule, anytime I feel like I have something to say, something to share with others. And I spend a very long time thinking about the proper keyword.
I don't want to be a slave to writing, I want to enjoy life as well and do other things like painting, reading etc.
Maybe I'll have 50 articles in September, maybe not. But I'm going on, slowly and steady. And that's the point. Always going forward.
Hope you are all having a superb Sunday!