3 Reasons Profit Should Come Before Passion
Last Update: Sep 17, 2022
Follow your passion...
Ever heard that before?
It's all over the internet and in all kinds of training. The problem is that more often than not - it is just plain wrong!
Before you start hurling insults at the screen and talking badly about me, bear with me for a few more moments and let me explain.
Of course everyone is happy to hear what they WANT to hear. Saying follow your passions is one of those things everyone loves to hear - which is why it is repeated so often blindly.
But what if your passion sucks - from a money making point of view?
Many people have just such things that they personally love and love to do - yet no matter how hard they may try those things are just NOT good businesses.
So does that old advice to just "follow your passion" hold true for them... the answer is clear. Of course not.
So what should they do that would be BETTER business advice?
Find something that is PROFITABLE first and fore most and do that. There are many things that they (and YOU!) may not be exactly passionate about - yet may at least like to a point and find interesting - and that can and will be very profitable!
If that is the course of action one takes then there will be more than enough money and free time soon enough to go spend some of it on that other passion thing and enjoy it too - but as a hobby vs. a main business focus.
So with that in mind let me share three reasons profits should come before passion when you are working to build a successful business;
- The Primary Purpose of a BUSINESS Is To Make a Profit - While it is true a business can and should do many other things, this is it's prime directive that MUST be achieved - and without which nothing else is possible.
- Markets Determine Value - What people want as consumers, as buyers is what drives dollar amounts of value. Not seller passions - and if you misunderstand that you are already doomed from day one in business. You must understand market value of any product you seek to offer.
- Profits Allow You Freedom and Leverage - Make money first and then worry about your passions. Once you achieve enough business success then you will have the time and the money to be able to do what ever you are passionate about more and more the more money you make.
Obviously when you have a passion that is also profitable then that is great and it is the absolute best of both worlds at the same time. Yet for many people that simply is not the truth - and sweet little lies will make you feel good momentarily yet keep you broke for life!
It's kind of a red pill or blue pill choice - which do you choose?
Feel free to share your own thoughts below.
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