Site Rank Secrets (or my most coveted secret ranking system)
We all want to get to the top of the search engines. That #1 or #2 position could mean the difference between fortune or failure. We do out best but sometimes our best just misses the mark by a few inches.
Well, I'm about impart upon you some of secrets that I hold that can unleash some very powerful ranking. Now, if you haven't read some of my other posts I encourage you to do so. Some of those blogs show how I discovered these "secrets" that can lead to huge ranking jumps. Go and read those now - https://my.wealthyaffiliate.com/lcjohn
Okay, good you went over my Search Engine Myths, Domain Name Mistakes, and Site Submission posts. Well, at least you should have because if you don't look at those this post will not yield the same results as if you did have that knowledge.
So, where do I get off writing about such a topic? Well, I've been building sites for the better part of 15 years. I have kept up with the changing trends and reading (a lot) of white papers produced by search engine companies. I also have one or two close contacts in said companies. I've worked side by side with people from Apple, Microsoft, Google, Yahoo, and even Nintendo. This doesn't make an expert by any means, I just have a smidgen more knowledge than most.
Prep Step #1
The first thing you need to do is get a site map. If possible 3 of them. One is a standard .XML site map, the second is an image site map, the last one is a mobile site map. Register your site with Google Webmaster and submit all three site maps. Google announced that sites that are not mobile friendly can be penalized (hence the mobile map).
Next thing to do is register both a www and a non-www site address with Google Webmaster. Yes, the same domain done twice.
"mygreatsite.com" and "www.mygreatsite.com" needs to be registered. In the next step you will choose which one Google will display - either the www version, or the non-www version. If you don't do this you can get hit with a duplicate content penalty by Google.
So, that wraps up secret #1 (yeah, I know a lot of you know this.)
Prep Step #2
Check to see if your site is indexed. Simple to do. Type into Googles search bar "Site:yoursiteURL.com" no spaces. If your site is indexed you will get a list of every page that the engine has indexed. Now your ready to embark on some ranks.
Go to Google and type in a key word or phrase and see where your page is at. If you don't see your page on the first 12 pages go to Secret #2.
If your page pulls up you need to surf your page for at least 3-5 minutes. Then get as many people as you can to surf your page for that very same search query for 3-5 minutes. This not only builds relevancy, but page time as well. Hitting and jumping off the site actually hurts your ranking.
If your site doesn't pull here is a secret to build relevancy for the keyword or phrase.
Type into the Google search bar:
"my key phrase http://www.mysiteURL.com"
Obviously replace the phrase with your key terms and the url with your site domain name and no quotes.
Your site should pull up within the first few returns. Once you find your site, click on it and then surf the site for at least 3-5 minutes. Then have everyone you know surf the site the same way. Again this builds relevancy for that phrase being mapped (linked) to your site.
The reason you want others to do the same thing is so that all the searches come from different IP addresses. If the relevancy is linked to a single IP then it really doesn't work and can be seen as trying to spoof the engines. A couple times a day is enough to see a decent jump in ranks. Yes, this is totally legal and not a black hat tactic
I do have a shortcut to #1 and #2 if people are interested - just PM me.
You need quality back links. How about a link from New York Times, FOX News, CNN, or Time Magazine? Think that might get you some decent traffic or ranking? What if I threw in that it's free and simple to do?
Okay, here's what you do. Go to http://www.HARO.com and sign up. What this does is allows you to respond to reporter queries who are looking for people/experts to interview for news stories. Everything from CPA's and Doctors to stay-at-home-moms and winter make-up tips (No I'm not kidding about the winter make-up tips. I actually got an email on that today.) If you can help a reporter out, you could get a link to your site from a major web source, which is huge with search engines.
Another way to get things rolling very fast is to have others share your content on their sites with a link back to your site for more information. To get this done try using the service over at Viral Content Buzz. You share x number of content from other people and earn points for doing so. Then cash these points in to get others to host your content. If your good at content creation you should have no problem.
If your super niched try finding something that relates to your site in some way, and then generalize some of your content so others will want to host your content.
This is also a good way to get some quality onto your site if your short or just can't think of anything.
People love to be noticed. Especially when they don't expect it. This little trick can pay off huge. Link to other bloggers. That's all there is to it. If the blogger is somewhat intelligent they will be keeping up with their analytics and seeing who is linking to them. When they see your site and check you out for quality assurance, you can expect to see a post, tweet, or some other link in return. Just make sure that the links are relevant so you don't alienate your readers.
So, there you go. Some (but not all) of my site ranking secrets.
Enjoy, best to your success, and keep those sites coming.