Get Your Success Formula Down. Then Replicate!
Hey Everyone,
To I want to discuss the concept of formula replication, and how to create and replicate a success formula that drives growth, and how to avoid getting stuck in patterns that don’t yield results.
Why Formula Replication Matters
When I first started in the PPC (pay-per-click) world, things were a bit different. Back in 2002, Yahoo was the dominant search engine, and its ad platform, Overture, allowed us to bid on keywords, see where others were bidding, and control our ad position. It was a unique system, and although PPC has evolved a lot since then, one thing remains the same: finding a winning formula and then replicating it is essential.
In my case, I worked to optimize a few pages on my website, refining the content until it delivered a positive ROI. Once I found that success formula, I replicated it across other pages, topics, and verticals, which allowed me to scale effectively.
How to Find Your Success Formula
If you’re working with Google Ads, Facebook Ads, SEO or any traffic strategy today, start with a single page or campaign. Find what works and aim for consistency in that specific niche. Once you achieve that, replicate the process with minor tweaks across similar areas. This approach lets you maintain reliable conversions without reinventing the wheel each time.
Key Takeaways for Replicating Success:
- Find the Formula: Identify a setup that works. This could be a specific ad structure, content layout, or niche approach.
- Refine and Test: Keep testing until you achieve a solid ROI.
- Replicate Across Similar Niches: Apply the same principles to other areas or products where the formula can fit.
Avoiding the “Failure Formula”
It’s equally important to avoid replicating methods that don’t work. Spending time on a strategy that isn’t effective won’t suddenly yield results. If a formula repeatedly fails, it’s time to switch directions. The online world offers countless ways to earn income and generate traffic, so if something doesn’t work, there’s always another avenue to explore.
Build Your Own Success Formula
The opportunities online are vast: various traffic sources, numerous monetization methods, and countless products or services you can promote. Find what works, refine it, and scale it across other areas in your niche.
What are some success formulas you’ve discovered, or maybe even failure patterns you’ve learned to avoid? I’d love to hear your thoughts, experiences, and stories in the comments. ;)
Recent Comments
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Well, I don't have any success story, but I am still learning and have some failure formulas. I know that I am not so good at social media, so right now I am focusing on learning and getting good at Google SEO stuffs.
This month my goal is to pick a social media platform and learn it inside and out through trainings here that I have access to, youtube, and my own research. I just have to figure out which platform I want to go for.
Angela M :)
Failure formulas lead to success formulas. It is the refinement and polishing of processes where you are finding out what works and what doesn't that is going to lead to significant change. ;)
Exactly! Just got to stick with it till you find what works!
"I have not failed. I've just found 10,000 ways that won't work."
--Thomas A. Edison
Angela M :)
Good morning Kyle,
Thank you for another short video, it's appreciated.
I had forgotten about Overture it's something that I remember being talked about a lot when I was researching Internet marketing and buying lots of shiny objects, (shiny objects are a big mistake) but I didn't actually use Overture.
I use something called Datafeedr on some of my sites, Kyle. Datafeedr creates products on my website that I can then blog to the various products. The affiliate programs do need to have a product feed. However, I would say that at least 75% of affiliate products have this option. I'm trying to get Datafeedr down to a fine art and documenting the process as I go. I have used the software for several years.
When I first started documenting the process, my videos used to receive quite a few comments. I believe this was due to the fact that at the time Datafeedr did not have many videos out on the subject. Long-term, it may be something that I can help other people with.
I like your short, helpful, thought-provoking videos, Kyle, along with Vitaliy's and Eric's short videos.
Have a fantastic day.
Roy
What worked for me: one product that people just kept googling. That was years ago. And then there was the affiliate program that I earned a good amount from, until it suddenly changed and my earnings plunged.
Guess I need to find that one product/affiliate program my new site!
That can happen, but that same formula you took will work with other products as well. Find a popular product, jump on it and promote it through it's affiliate program, and repeat. Sometimes over time products will lose popularity or the affiliate program will fade, and you just need to pivot away from that.
Thanks Kyle, yes i will try and apply this approach. I think that one of my issues has been so many items to take care of at one time, that i have had to refocus so that i focus on one item at the time. Enjoyed your training. i learned this lesson in the past with my first company, but really need to work on the best strategy with my websites.
Yeah, trying to do too much at once, or when something is not working, trying to do it over and over again and expecting something to suddenly change. Often times it is just slight changes that we need to make to refine and improve our process to get the formula functioning in a profitable manner for us!
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Very important area Kyle,
There is a lot of material out there talking about two "seemingly" contradicting points while both also "seemingly" have a very sound and solid logic and rationale.
The first point is the one that you mentioned here, which is finding a formula or ae routine and keep washing, rinsing and drying.
The second point, is the one that says don't jump from one thing to another. The world of online businesus has a lot of "gurus." Each guru is trying to convince the audience that this strategy is the best strategy, and the advice is don't jump from one big idea to another big idea.
The formula that no one has access to, is when to know that a formula is not working. Meaning, how to balance between not jumping from one method to another, and quitting a routine too soon, and when to say that this routine or formula is not bringing any results.
When do we say it is enough.. maybe the answer is not time, maybe the answer lies within a bunch of KPIs. Frankly, I don't think there is an answer to this dilemma.