Get Your Success Formula Down. Then Replicate!

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2.4M followers
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Hey Everyone,

To I want to discuss the concept of formula replication, and how to create and replicate a success formula that drives growth, and how to avoid getting stuck in patterns that don’t yield results.

Why Formula Replication Matters

When I first started in the PPC (pay-per-click) world, things were a bit different. Back in 2002, Yahoo was the dominant search engine, and its ad platform, Overture, allowed us to bid on keywords, see where others were bidding, and control our ad position. It was a unique system, and although PPC has evolved a lot since then, one thing remains the same: finding a winning formula and then replicating it is essential.

In my case, I worked to optimize a few pages on my website, refining the content until it delivered a positive ROI. Once I found that success formula, I replicated it across other pages, topics, and verticals, which allowed me to scale effectively.

How to Find Your Success Formula

If you’re working with Google Ads, Facebook Ads, SEO or any traffic strategy today, start with a single page or campaign. Find what works and aim for consistency in that specific niche. Once you achieve that, replicate the process with minor tweaks across similar areas. This approach lets you maintain reliable conversions without reinventing the wheel each time.

Key Takeaways for Replicating Success:

  1. Find the Formula: Identify a setup that works. This could be a specific ad structure, content layout, or niche approach.
  2. Refine and Test: Keep testing until you achieve a solid ROI.
  3. Replicate Across Similar Niches: Apply the same principles to other areas or products where the formula can fit.

Avoiding the “Failure Formula”

It’s equally important to avoid replicating methods that don’t work. Spending time on a strategy that isn’t effective won’t suddenly yield results. If a formula repeatedly fails, it’s time to switch directions. The online world offers countless ways to earn income and generate traffic, so if something doesn’t work, there’s always another avenue to explore.

Build Your Own Success Formula

The opportunities online are vast: various traffic sources, numerous monetization methods, and countless products or services you can promote. Find what works, refine it, and scale it across other areas in your niche.

What are some success formulas you’ve discovered, or maybe even failure patterns you’ve learned to avoid? I’d love to hear your thoughts, experiences, and stories in the comments. ;)

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Recent Comments

29

What worked for me: one product that people just kept googling. That was years ago. And then there was the affiliate program that I earned a good amount from, until it suddenly changed and my earnings plunged.

Guess I need to find that one product/affiliate program my new site!

That can happen, but that same formula you took will work with other products as well. Find a popular product, jump on it and promote it through it's affiliate program, and repeat. Sometimes over time products will lose popularity or the affiliate program will fade, and you just need to pivot away from that.

Thanks Kyle, yes i will try and apply this approach. I think that one of my issues has been so many items to take care of at one time, that i have had to refocus so that i focus on one item at the time. Enjoyed your training. i learned this lesson in the past with my first company, but really need to work on the best strategy with my websites.

Yeah, trying to do too much at once, or when something is not working, trying to do it over and over again and expecting something to suddenly change. Often times it is just slight changes that we need to make to refine and improve our process to get the formula functioning in a profitable manner for us!

Thank you, Kyle.

Absolutely! Work towards getting that formula down!

I became a Premium member in March 2024, 8 months ago. I have put all my links in my Pet Care niche into Amazon links. I have not received any commission or anything, and I have 30 something posts. A little bummed.
Am I expecting too much or am I doing something incorrectly? Should I diversify on my links? I love creating the posts and work on them as my time allows and I love my niche....Pet Care!
Maybe I should try the PPC avenue as well?? As well, as social media.

Well if you are adding links without traffic, then that won't do much. Simply because the first and very most important focus of your business should be traffic and building an audience. Once you have PEOPLE, then you can start monetizing it.

You can definitely try PPC if you want to focus on something that is more predictable, and faster. But that will require a budget. If you want to head in that direction Janice, I would be more than happy to help you out. ;)

I've had very little success ranking and getting traffic for my first site. On the other hand, PPC has been pretty good to me. On the other other hand (I'm an early Dalle-2 image), my second site has been sending free traffic to WA for me. I can't complain.

Dave

Yeah, the thing is you can get that one formula that is working for you to work...and then diversify when you feel that you are ready. If you have PPC campaigns that are working, build on that. There is infinite scaling potential within the online world, just get that initial formula down!

I will make that PPC unless you suggest otherwise.

No, that definitely works. It sounds like that would be a natural direction for you and I would be more than happy to help you work on your campaigns.

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