A Great Advice To Improve Your Sales
Super Affiliate Challenge Month 2 includes a part called Content Intent. In my opinion you can find there a real pearl of information. Kyle tells about that different people coming to different pages on your site need to be treated differently.
They form different traffic flows that requires a different approach when talking about getting more conversions, and how to maximize them. The process needs a flow of relevance within keywords,marketing pitches,landing pages,and site contents.
For instance if we have traffic sources like Work From Home Jobs, Affiliate Programs, Online Business Training, Making Money With A Website etc, we need a flow of relevance each of the different traffic sources:
RELEVANT KEYWORD --> RELEVANT MARKETING PITCH--> RELEVANT LANDING PAGE--> RELEVANT SITE CONTENT
If there is a break in this chain, it can decrease conversions likewise. I think this is very useful thing to realize when we 're making our marketing plans and exact sales funnels.
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The biggest mistakes I see when people are asking why their website is not converting is a process with one or more of the "chain of relevancy" items missing.
If you don't have the complete flow, there is going to be additional hurdles created when trying to convert traffic into customers.
This is the purest form of marketing and something that will NEVER change. If you can comprehend this concept in the early stages of your business, you are going to have a bright future ahead of you (and a really established authority/brand).
Thanks for further clarifying Kyle! I initially battled with the concept, but I think I now understand what is meant. Thus I will present my content differently to a pilot, than I would to a nurse, for instance. The same in principle, but different in presentation and examples and graphics for instance.
Sharlee (Chocolate IceCream)
@TeamIceCream
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Thank you for this Kari! Your explanation helped!
Sharlee (Chocolate IceCream)