Most mistakes people do
Published on February 26, 2015
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
The Number One Mistake Most New Marketers Make
They use " Marry-Me Marketing " they don't go through the building relationship process and think of marketing as a series of micro commitments.
Most Marketers are into "Hey I know we have never met before... Buy My stuff"
Remember the Goodwill bank account first you have to put in before you take out.
A lot of people ask " Ok what product should I promote now and then match your offer to their need in their life
So how do I do this ... YOU ASK...
Thanks!
Why is this email so important well for several reasons actually
1. You are showing them you are indeed a real person and that actually cares about them and their needs. It positions you as a authority...
2. You get automatic constant feedback that will shape your marketing ( this is so important and invaluable ) You can create content based on the information you get...
3. If you can connect with these people personally either through a phone message or online
then you know how to talk to them so you can match your offer to what they want or need.
4. Remember multiple micro commitments add up to the big commitment...
we are talking about systems people
out of the 4 steps here what is the most important part of the funnel?
any guesses?
It is my opinion is the most important is the lead capture page because it is the doorway to the rest of your funnel. So this is their first interaction with you its the first chance to show your value its the first chance to show you can help them.
What if you can get twice as many people through the front door...
So lets talk about LEAD MAGNETS and LEAD CAPTURE PAGE...
What is a Lead Magnet?
It's a ethical bribe to get someone to become a lead.
If you ever had a call to action use the works so you can... those 3 words makes it about them
- E-Book
- Free PDF
- FREE Report
- Free Video
- Physical Book
- Resource Guides
- Blueprints
- Action Plan
- Webinars
- Audio
- Emails
- Consultation
- Free Software / App
- Case Study
- Coupon
- Discount
- Enter To Win Contest - Make prize relevant to your market
- Physical Product
Learn something cool that is going to solve somebody's problem and some form of information that is easy to consume
The rule is no matter what business you are in you should be in the information business.
Solar Panels business - People don't want to own solar panels, they want the benefits, they want to go green they want to save the environment they want to save money on their energy bill (Free Report) "Discover 3 simple simple ways to save 50 percent on your electric bill next month." Give 3 tips and then the 3rd tip explain the benefit of solar panels, here is the misconception
NETWORK MARKETING - Supplements - - Help people healthier what are the benefits that some people have experienced ... what are some problems that people used to have that they don't have anymore... What are the problems and what are the benefits...
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