Most mistakes people do

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Updated 9 years ago

The Number One Mistake Most New Marketers Make

They use " Marry-Me Marketing " they don't go through the building relationship process and think of marketing as a series of micro commitments.

Most Marketers are into "Hey I know we have never met before... Buy My stuff"

Remember the Goodwill bank account first you have to put in before you take out.

TIP: Before you ask for money, take a minute and get some information about your products situtation, frustration or needs. When you can gather this information, you have what you need to match your offer with their need.

Have a offer portfolio maybe someone is not interested in this they are interested in that... you cannot meet their needs if you do not know what their needs are... you can then match what they need....

A lot of people ask " Ok what product should I promote now and then match your offer to their need in their life

So how do I do this ... YOU ASK...

Tip : Most important emails that you will ever send to your product or service and here is the SECOND email you send on the first day...why? Because your prospect is the hottest on the first day...

The first email is the delivery of your lead magnet

#1 Hey thank you for rrequesting your free xyz you can get it by clicking here hope you get a lot of value out of it if you have any questions let me know...

So a hour later send out

#2 Hey, _____ here, a couple of hours ago I sent you an-email with some information and just wanted to make sure you got it. Will you do me a favor? Will you just hit "reply to this email" to let me know I sent it to the right place?

O by the way when you send that email will you tell me the single biggest question that you have about xyz subject is? ( whatever it is that you talk about in your business )

If you do that. I'll make it a point to answer your question and taylor the information that you get fore me in the coming days and weeks

Thanks!

Why is this email so important well for several reasons actually

1. You are showing them you are indeed a real person and that actually cares about them and their needs. It positions you as a authority...

2. You get automatic constant feedback that will shape your marketing ( this is so important and invaluable ) You can create content based on the information you get...

3. If you can connect with these people personally either through a phone message or online
then you know how to talk to them so you can match your offer to what they want or need.

4. Remember multiple micro commitments add up to the big commitment...
we are talking about systems people

out of the 4 steps here what is the most important part of the funnel?

any guesses?

It is my opinion is the most important is the lead capture page because it is the doorway to the rest of your funnel. So this is their first interaction with you its the first chance to show your value its the first chance to show you can help them.

What if you can get twice as many people through the front door...

So lets talk about LEAD MAGNETS and LEAD CAPTURE PAGE...

What is a Lead Magnet?

It's a ethical bribe to get someone to become a lead.

4 Requirements

1. Solves a specific problem (It's about them, Not you - - - copywriting trick: "So you can ... "

If you ever had a call to action use the works so you can... those 3 words makes it about them

2. Make a BIG Promise

3. Provides Instant Gratification ( within 5 minutes) ( It must be consumed by the prospect for you to have an impact) (its a quick as a summary... like a movie trailer ) Give away your best in your lead magnet!

4. It must provide awesome value

A Lead Magnet Could Be

E-Book
Free PDF
FREE Report
Free Video
Physical Book
Resource Guides
Blueprints
Action Plan
Webinars
Audio
Emails
Consultation
Free Software / App
Case Study
Coupon
Discount
Enter To Win Contest - Make prize relevant to your market
Physical Product

Learn something cool that is going to solve somebody's problem and some form of information that is easy to consume

No matter what business you are in... offering a free consolation... offering a free report...

People do not want to own a information product they want the benefit of what the product is going to do for them it connects the dots to show how the product can benefit them.

I want to show you a couple of ideas...

The rule is no matter what business you are in you should be in the information business.

Wedding Photography- Free Consultations ( lead Magnet ) Free Report "7 biggest mistakes brides make on their wedding day. "

Carpet Cleaning guy (Joe Polish) grew his business by offering a bunch tips that carpet cleaning guys use fraudulent techniques he generated a bunch of leads from that report.

Solar Panels business - People don't want to own solar panels, they want the benefits, they want to go green they want to save the environment they want to save money on their energy bill (Free Report) "Discover 3 simple simple ways to save 50 percent on your electric bill next month." Give 3 tips and then the 3rd tip explain the benefit of solar panels, here is the misconception

Real Estate - Free Consultation what to do to sell your home right now... Free Report "3 things you can do right now to sell your home faster!

NETWORK MARKETING - Supplements - - Help people healthier what are the benefits that some people have experienced ... what are some problems that people used to have that they don't have anymore... What are the problems and what are the benefits...

Think about not only niches but sub niches...

Educate and connect the dot's for your customer...