A Quick Writing Tip That'll Give Your Content Better Flow
Published on October 17, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Quick Question: How do you format WA blog posts?
When I first started writing online, there was this word I nearly used in every sentence. After I learned that I can cut it out of my content, it's given my copy a much higher readability.
Can you guess what that word is?
I'll give you a hint...I just said it.
The 4-Letter Word That Breaks Reading Flow
Drum roll please...*drum-roll*
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T-H-A-T.
If you think about it, you use the word THAT in your content all the time. And, it likely slows your readers down a bit.
I'm not saying you should cut it from your writing completely. THAT is still a pretty important word. But it's used too much in unnecessary circumstances.
Here's an example:
Are you sure that you should sell your car?
-OR-
Are you sure you should sell your car?
Here's another:
I don't think that I'm good at video games.
-OR-
I don't think I'm good at video games.
You see what I mean?
There's a bunch more examples I had in mind, but didn't write down. But I think you get the picture.
So, what do you think?
Do you think you'll cut your THATS down? Or just keep everything as is.
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