Something to consider if your in the financial or health niche
What does the word E-A-T mean with an SEO definition? E-A-T stands for (Expertise, Authoritativeness, Trustworthiness) or the quality of a page on your site.
When you are writing your content, think of what Google is looking for with your content. That you are expertise, authoritativeness and your site has a high value of trustworthiness.
Many marketers use so much jargon to explain their subject, so Google had to create formulas. Two of the procedure Google came up with was the E-A-T, and the other one is YMYL (Your Money or Your Life.)
Google does not care how relevant your article is; they want to use the correct information not to confuse their users. Who is searching for this type of information?
If you in either niche, Google the above two terms and see how you can avoid your site being overlooked by the spiders that crawl your content.
I hope this helps.
Joseph
Recent Comments
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This has been out for a very long time since early 2014, I think and become a more determining factor in 2018.
Really valuable information information Joseph. I really do appreciate it.
Haven't heard about it but I will do as you've suggested and do a research
Your welcome Simone, it's interesting how Google always has to have that edge on making sure their users have the correct information. It boils down to avoiding scams.
I guess I could've put the link on the blog, but this way, you had to check it out by having to Google it. It makes a big difference. I am smiling as I write this.
Because I knew you would be the first one to Google it, you are a serious marketer. You are like a spange you absorb all the information and learn it, master it, why you will be successful, not saying you are not successful. You have that drive many do not have.
Marketing is fun, why I have always loved this field; copywriting is a passion I also have. Making ads dance with words is an art I can not paint.
Like my partner said to me today, it sure beats working for a living. What was she doing, painting a Baby Yuda for her grandkid on canvas.
Why I was smiling.
Haha Joseph
You do know me so well. Yes, I had to Google it because I needed to know more about it.
My kids, friends and families are always telling me that I'm like a sponge with a thirst for knowledge. Now I know why you were smiling
Your welcome Buddy, what I should do is continue with my training here (still on Level 2) do not tell anyone. Instead of or work outside the box. But man, I get bored so easily. Just having fun.
No worries, Joseph, besides, I am finished with level two, but have not gone further since I am working on my books mainly and will build out a site to promote them (they are all on Amazon Kindle). That, and the valuable hosting and all the other benefits here in WA, was my primary reasons for joining the platform 3 years ago!
Jeff
Thanks, I came across it yesterday used it on my blog post on the website. I thought it was important information to share with all who are in those's niches.
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The rest is good only the part that says your money your life made me smile.
Thanks for sharing. Sure, it is helpful.
Hi,
I was rather shocked by the term (YMYL), but Google had to name this type of content. At first, I thought it was a joke, or I miss read it.
😁 that's funny and cute though.