Quality is What Matters Most
It’s so easy to get excited and caught up about the numbers, especially when you are in a GROOVE, when you are writing content at a frantic pace on your website, and your productivity is sky high.
Believe me, I know very well.
Here at Wealthy Affiliate, with such a wonderful and supportive community, we all want to share our successes right away. In fact, the founders Kyle and Carson want us to do so, this is an integral part of the company culture.
It’s also such a natural thing, and I encourage everyone to share those successes immediately, and enjoy those moments.
But the sheer amount of content you publish (whether it is blog posts, videos, or audio) is only one side of the coin.
You Might Remember, I Couldn’t Shut Up…..
Last year on my way to reaching my 100th post for the SAC Challenge (by only my 3rd month after creating my new MMO website), I was so damn excited, I couldn't shut up about it! You might even remember posts like these….
Moving on, I reached my 145th post with a total word count of 250,000+ words.
And then I decided to stop cold.
By month 5, after I completed 145 articles, but then I switched my focus to making You Tube videos (except for a few new articles). There was a good reason I stopped cold, even though a good number of those articles were ranking high in Google, Bing, and Yahoo.
Although IMO I was writing great content, following correct SEO practices, hitting good word counts (at least 1000 words per post), and following all the proper protocols, etc. I wasn’t driving the traffic to those posts like I had hoped for.
Ask Yourself 7 Basic Questions
I read Roope’s recent post. Sure, I do get his point.
The higher the numbers, the higher the probability.
If you get a good groove, going, why not?
When I completed my 100th article (by only my 3rd month after I built my new website) I felt elated!
Heck I know, it’s quite addictive to write daily and be on a roll! Ideally, we’d like EVERY post to rank and convert for us, right? I would’ve been up to over 300 posts by now.
But complete mastery of the diverse skills required to “turn our dogs into stallions” may mean we need to sacrifice one comfortable element in the tool box (i.e., writing posts) we know very well, in order to gain mastery of a new less comfortable but more effective one. (i.e., creating videos).
So the moral of the story here (and what I learned), is that it may feel great to reach that HIGH NUMBER quickly (in my case 100 by month 3, and 145 by month 5), but in the grand scheme of it all, (after publishing a certain number of posts) your speed in writing and the total number you publish will not matter.
At the end of the day, all that matters is how much traffic you are driving to your best (key) articles (or how much watch time and views to your videos), and how well they are converting.
Ask yourself these 7 Basic questions, (and try to give yourself honest answers…)
- What is the true quality of your content?
- Is your content relevant to your target keywords?
- Do people really want the content and products you are offering?
- How well is your content aligned with your audience?
- How well is your content resonating with your audience?
- How much traffic are you getting?
- How well is your content setup to capitalize for conversions?
I Listened to the Genius
Albert Einstein once said, “Insanity is doing the same thing over and over again and expecting different results.”
I’m glad I decided to “do a complete 180” at the point my writing was most prolific, and learn the art of creating You Tube videos. There is always something new to learn, and take action upon.
Sometimes we simply need to force ourselves out of our comfort zones. Thankfully, I rejected insanity, and chose reason.
What I realized is this:
It's better to have 20 key articles (or videos) that are optimized and getting traffic and driving high conversions, than 100 + articles (or videos) that are driving hardly any conversions.
This is really important. Focus on the things that mattter most. Do you due diligence here at the very least.
Make sure that your most popular, engaging, and most relevant articles and reviews that are getting the most traffic are setup up perfectly to optimize for conversions.
That means for your posts (and videos) that are consistently resonating with your audience the most, make sure that your target keyword is correct, your "hook" is strong and within the first 7 seconds, you images are crisp (and don't forget your ALT text), all your affiliate links in place (and not broken), and your CTAs are clear, direct, and highly clickable.
Now after going back to many of those 147 posts, updating them and making them better, by addressing every one of these points, and by adding associated videos to them, etc. (to drive more traffic), my traffic is steadily improving as well as conversions.
And I’ve even started adding/ writing new posts again.
Whether your content are posts, videos, audio (or a combination of any or all three), your conversion rate will be predicated on the quality of your content, whether your products and services fill your audiences' needs, and how well your content speaks to that audience.
Your Google Analytics and Search Console accounts will give you all the answers you will need. Learn to interpret the important data, and monitor them regularly.
Quality is what matters most.
So I would suggest focus more on the Quality, not only the quantity.