What is a good bounce rate?
Published on June 8, 2015
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Googles definition of what is a good bounce rate , the percentage of single page view visits to a website.
Wikipedia defines bounce rate as: the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site. A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry-standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.
In my research, and your welcome to do your own, I have found some interesting statistics on bounce rate.
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Most websites bounce rate is 26% to 70%. An excellent bounce rate falls between 26% to 40%. A roughly average bounce rate is 41% to 55%. And 56% to 70% is higher than average, could be good or bad, just depends on the website. Anything above 70% you should be concerned. A brand new website will have a higher bounce rate until it gains some popularity. Once you get a steady flow of traffic, your bounce rate percentage should slowly decrease.
What can improve a websites bounce rate?
When you visit a website, spend a little more time checking out other pages besides the homepage. Read there about me page and leave a comment, check out their privacy policy, watch a video if they have any, share their page on twitter or facebook or any other social media sites. If you see an ad you like check it out. Leave tab open in your browser for awhile even after leaving the website. Keep a pay it forward mentality anywhere you visit online. Helping each other succeed, is what its all about!
"Give a man a fish you feed him for a day, teach him how to fish, you can feed him for a lifetime".
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