Where Do You Post Your Best Products

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Advanced Product Review Training

This post is for any of you who are using product reviews as one of your main business strategies, so when I first started in this business almost 20 years ago you could write product reviews and rank on the search engines. As the years have gone by the search engines now will often rank your product reviews much lower, and more and more they are now seeing them as being spammy. So this post is going to help you earn the most money from your product reviews, and I learned this from many of the big name bloggers years ago.

Let's Talk About Your Blog Roll

It is a fact, once your product review ends up on your second page you and your visitors will often forget about them. Very few website visitors will view your second page of posts, you will find the majority of people will scan your first page and if nothing catches their interest that will be the end of it. How many of you actually use older product reviews as internal links, you will find most bloggers will seldom use a product review as an internal in more than a handful of their blog posts. Most of the time they will use a more recent product review, and this really is a waste of all the work you put into all your product reviews. So how can we share our best reviews that brought us sales when they were relatively new, and there is a way that I am going to share with you that my mentors shared with me long ago.


It's All About Your Menu

Your menu is where you should be posting your best product reviews to be receiving steady sales, you will be amazed how many more of your visitors will check out your menu over your blog posts. I have a pop-up subscriber form, but you know my subscriber form on my menu provides me most of my subscribers not my pop-up form. So my point is that people do check out your menu, and I notice many of your menus are practically bare. So let's pretend you found this product you really have a great feeling it is going to bring you steady sales, and you post it in let's say 5 or 6 new posts with a few sales from each post. Now the majority of people who write reviews as their main strategy will do this just until they write their next review, so this review that was bringing you steady sales kind of got lost when you wrote some new reviews. The majority of people go hog wild writing reviews once they start receiving sales, but often they are losing out on sales not promoting their best product reviews regularly. Now how can we keep our best reviews active on our website, and if you are thinking adding them to your menu you are one step ahead of me.

How Can We Promote Our Best Products On Our Menu

Of course there is the way the majority of new bloggers might do this, and that is they add their post to their menu as a page. There is nothing wrong going with this strategy, and it is the way many bloggers used to do it in the old days. There is another way that saves you from posting your product reviews that often don't get ranked on the search engines anyway, and the strategy my mentors taught me was to create product reviews as menu pages instead of blog posts. Menu pages can also, and should be used as internal links for ranking. The majority of bloggers are taught by training programs to do it the old fashion method, but my mentors taught me it is more effective to create product reviews as menu pages rather than blog posts. Now you are not going to do this for every product review, you want to do this with products that you know for sure you want to be available for your visitors regularly.

Scam Product Reviews

You will for sure want to post your scam products as a blog post, you would not benefit anything by adding these to your menu. The biggest problem today is the search engines are actually working against bloggers who are writing product reviews, so if you are experiencing low ranking from your product reviews by wasting your time with your best products as a blog post less people are going to see it. The only way around this is if you really make it a habit to check all your product reviews as you write your new blog posts, but once you have pages and pages of blog posts this really is going to take so much of your time. So this is the main reason your best products end up lost in your blog roll, you can think this over and consider if this sounds logical to you?

Best Product Reviews

Most of us will find products sooner or later within our niche we just know we want to promote regularly to our visitors, so these are the ones you want to create as menu pages or you can create them as blog posts and then add them to your menu. This is time-consuming and more work for you, but maybe you want to test out the product in some blog posts before adding it to your menu, and if so this is a way you can accomplish that. As for me, I just go with my heart and instincts when I find a product I want to add to my menu as a page. Since I clean up my website usually at the least twice per year, I can delete any of these pages that did not perform the way I thought they would during my clean up. You really should clean up your website a few times per year, you will find you will add a lot of things on your website that just didn't work out the way you thought or you want a new-look for your visitors.

Advanced Product Review Training

I am always completely honest with you guys n gals in all my posts, and to be honest with you right now once I started using internal links and stopped using affiliate links my website ranking, traffic, and sales really started to turn around. It used to be people would argue that affiliate links don't hurt your ranking, but the search engines today are really cracking down on spammy websites compared to the old days. I am receiving steady sales pretty much every day, and new subscribers weekly just by using my menu instead of affiliate links. I don't know what Kyle is teaching you about internal links and external links, but I can tell you those are the link types you want to be inserting into your blog posts instead of affiliate links. Once in a while I will insert an affiliate link in a blog post, but the majority of my blog posts are affiliate link free. I still let my readers know I receive a commission from any of their purchases, I do share in some of my blog posts from time to time that my products and services on my menu or in my online store are affiliate links.

Now It's Up To You To Decide

I have provided you the information and the advanced product review strategy my mentors shared with me, and you will have to decide what you want to do. Commonsense tells you if you are publishing blog posts with product reviews with affiliate links it is going to hurt your ranking, but if you are writing a product review about one product and sneaking in one affiliate link it will not hurt your ranking much at all. The more products you are reviewing in one blog post is going to hurt your ranking more, so for every product you will be inserting at least one affiliate link, and maybe more.

Just trying to help some of you increase your traffic and sales,

Jeff

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Recent Comments

94

Great Advice, I am not a great product reviewer on fashionable items however I will happily write Technical Reviews comparing the best value for money for readers. To me, they are 2 completely different things. I guess we all write reviews with our own filters. You mention using the review page as a menu function too. I think that makes huge sense. After all, it is like a great stepping stone to at least 5 different items. Thanks for such an informative blog. Jen

Thank you,

I feel everyone has to find their own strategy to promote their products and services, and since I am not a big fan of writing articles with more than one product per post I do mine my own way.

Product reviews the old fashion way with several products usually too many in my opinion is a waste of a good post, you are not going to rank high with these types of posts today and if that is all you post people will get wise you are only after their money

Hello Jeff. good day, i read through your post. please, i have a question, do we post our best review product as a post or as a page? Thanks.

If you have a product review that you really want to promote all the time I would add it to your menu, and you can add a post to your menu by going into your menu settings and you will see under your pages a posts section, you just click on that and your post will appear and you choose your best product reviews or posts you want to add to your menu

Hey Jeff,

Thanks for sharing your hard earned pearls of wisdom. This is very helpful.

So would you recommend adding a "Product Reviews" option on the main menu, or menu options like "Product Name Review"?

Also, is it better to have a static landing page? Or is it fine to have visitors be greeted with your blog role?

Stephan

Hello, Steven

A landing page or static page is really a personal preference and the advantage of a landing page is if you are interested in promoting your products and services right away to your visitors.

Setting your blog posts as your main page provides all your posts to your visitors as soon as they arrive on your website to read.

What you need to consider is are you the most interested in promoting your blog posts or your products and services right away, I use either an online store or my blog roll as my main page.

Many people use their product reviews page on their menu naming if what service it is going to provide their visitors, I use a different strategy. I take my visitors to my affiliate's resources page, so I usually name my page either free resources or the type of resource it might be.

See the key is to just get your visitors to click on your menu page and get them on your affiliate site, and most affiliate companies do a very good job selling their products and services for you.

Once a visitor uses your affiliate link to go to a website, you will receive credit for any purchases on any page of the affiliate website, so focus on what does the affiliate company provides that would be the most valuable to your readers.

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Jeff

Hey Jeff,

Thanks so much for your detailed reply.

I recently asked an old friend of mine to take a look at my site, and the first thing he said was, "You should add a landing page".

I guess to him, a landing page just feels more professional.

And I would like people visiting my site to be able to navigate it easily so they can read a post, or check out a product review.

Whatever they want to do.

It just feels like it's time for my site to evolve, you know what I mean?

Thanks for your sage advice.


Steven

Hello, Steven

What you want to think about is a landing page is the first impression you are going to give your readers, so by having your blog posts as your first page you are giving your readers the impression people are more important than their money.

Just my opinion
Jeff

Much depends on your landing page

Hey Jeff,

Thank you for your insights on this. I still have my blog roll welcoming people, and there are only a few products that I think are worth promoting.

So probably the best move at this point would be to make separate pages for the products I think are really good, and leave it at that.

Then the main focus needs to be just getting traffic to the site.

What are your thoughts on getting traffic? Awesome keywords? More articles?


Steven

Hello, Steven

You can create separate pages for your best products and add them to your menu, and that is what I have done with a few of my products that receive the most sign-ups and are very good deals.

One thing you might want to consider when researching your awesome keywords is also researching who else is competing with you for these keywords.

What many bloggers forget about is they are not the only ones in their niche researching for the best keywords, so you can be doing everything right but authoritative websites in your niche could be outranking you.

Just something to think about

Jeff


OK. Thanks Jeff.

I know what to do now.

Happy I could help you out

Great information! Thanks a lot for sharing.

By the way, I have one question. I am still new and I don't quite understand what you mean by, "I am receiving steady sales pretty much every day, and new subscribers weekly just by using my menu instead of affiliate links. I don't know what Kyle is teaching you about internal links and external links, but I can tell you those are the link types you want to be inserting into your blog posts instead of affiliate links."

If you are making money using affiliate commissions, how can you not use affiliate links within product reviews (be it a post or a page)?

The search engines now are penalizing blog posts with product reviews with affiliate links as being too spammy, so your blog posts with more than a few affiliate links are not going to rank very well.

By creating menu pages with your product reviews and affiliate links the search engines see them as pages or what is referred to as internal links. That is why WA has you inserting your blog posts with your product reviews in new posts because your product review posts are not going to rank very high most of the time. When you use your blog post with your product review as a link in a post without any affiliate links you are going to rank very high.

The main reason I suggest you create your product reviews as menu pages is they are always easy for you to get to when you need them, but also they are always available for your visitors to click on them at any time no matter how long ago you wrote that review.

Menu page reviews you will write just like a blog post review with your affiliate links, but this way your reviews will remain active all the time resulting in more sales.

When you create them as blog posts they get lost in your blog roll after you start writing more and more blog posts, and are you going to take the time to search for them after it has been a month or more. Most of the time you will not even remember what product reviews you published in blog posts, so why waste good product reviews you are going to be able to earn steady income from by having them on your menu all the time.

Still confused feel free to contact me and we can discuss this in more detail

Jeff

Dear Jeff,

Thanks a lot for the detailed explanation! It's crystal clear now.

Warm Regards,
Anushka.

Happy I could explain it to you

Very interesting I am pritty new at this game and still trying to work out affiliate links and internet links.
Regards
Suzanne

Hello,

Nice to meet you, if you need to discuss links in more detail feel free to contact me

More great information Jeff, thank you. Got a little lost though :)

Do you place an internal link on your blog that takes you to your product review on your menu, and that’s where you have your A link?

Cheers,

Ger.

Yes, you understand it perfectly. You would not do this with all your reviews only the ones you really want to be available to your visitors all the time that are really good products or deals

Very clear training, Jeff, thank you, I appreciate it.

Happy Thursday.

Thank you,

I am happy it was clear for you

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