How to Get Google Alerts- Content Marketing Tools

byJeffBrown4

1.4K followers

2 years ago

Hello WA Family,

It is another day learning from the WA community. I thought possibly some of you might be interested in how stay up on the changing trends in your niche. We are going to explore Google Alerts in this post plus other content marketing tools.

What is Google Alerts

Just in case some of you are not familiar with Google Alerts, I am going to tell you a little about it to help you understand it.

• Google Alerts is a free service that helps you stay up-to-date on specific topics by sending you email notifications whenever new content appears online that matches your search terms.
• This can be useful for tracking news articles, blog posts, social media mentions, or anything else you're interested in.

I am sure now you understand how important knowing what is happening in your niche can be a great asset to writing up-to-date content your target audience will be interesting in reading about.

Google Alert Guide

To get you started, I have included this simple guide. I hope this is helpful and interesting to some of you to use this free Google asset for content marketing.

Visit the Google Alerts @ https://www.google.com/alerts

Enter your search term in the box at the top.

Click "Show options" to customize your alert settings, such as:

• You can choose to receive updates daily, weekly, or as they happen.
• You can filter by news websites, blogs, videos, books, or even specific domains.
• You can narrow down your results to specific languages and regions.
• You can choose how many results you want to see in each notification.
• You can choose to receive alerts via email or RSS feed.

Click "Create Alert" to save your settings and start receiving notifications.

The link provided is a non-affiliate link for your convenience. You can if you wish and have the time use this guide to set up your Google Alerts by clicking on the link to go to the Google Alerts website.

Bonus Tools Guide

As an extra bonus for reading this guide, I took the time to provide you with even more tools that might interest you to check out.

Social Media Tools

• Brand24 offers monitoring including social media, blogs, and forums.
• Brandwatch is a social listening, brand reputation management.
• Talkwalker provides real-time insights and analytics on brand mentions across social media, news, blogs, and forums.
• Sprout Social is primarily a social media management platform, but includes features for listening and monitoring brand mentions.
• Meltwater is an all-in-one solution for media monitoring, social listening, and influencer marketing.

Content Tools

• Buzzsumo identifies trending content and influencers.
• Feedly provides news feeds and blog posts from your chosen sources, making it easy to stay up-to-date on industry trends.
• Pocket allows you to save interesting articles and videos for later reading, providing a source of inspiration for your own content.

SEO Tools

• Semrush offers a wide range of features for SEO analysis, keyword research, and competitor tracking.
• Ahrefs provides backlink analysis, keyword research, and competitor insights.
• MOZ Pro includes tools for on-page and off-page SEO analysis, keyword research, and content recommendations.

If you liked these tools, I have included a section on Google Tools in the next paragraph.

Google Tools

Google offers tools and resources specifically designed for content creators. Here are some of the most valuable ones to consider

Content Creation Tools

• Google Workspace provides Docs, Sheets, Slides, and Forms, for content creation, editing, and management
• Google My Business helps you to manage your business listing on Google Maps and Search.
• YouTube Studio allows you to optimize your video content with analytics, tools.

Google SEO Tools

• Google Search Console provides you with how your website performs in search results, identify technical issues, and track keyword rankings.
• Google Keyword Planner allows you to discover relevant keywords and search trends to inform your content strategy.
• Google Trend let you explore trending topics and to understand audience interests.

Google Education Resources

• Google for Creators is a dedicated platform with guides, tutorials, and community support for creators of all types.
• Digital Garage is free online courses and certifications on various digital marketing topics
• Google Marketing Live is annual event series featuring insights, trends, and expert talks on various marketing topics.

Content marketing is an ongoing learning experience. Be patient, stay consistent, and continuously learn from WA training, classes, and members.

Thank you again for reading and commenting,

Jeff