Why does Awin want $5 to join their affiliate network?

Last Update: January 22, 2018

When you apply to the Awin.com affiliate network, there’s one place in the process where they ask you to enter your credit card to charge $5 to it. Why does Awin do that?

I can tell you the reason why. Full disclosure – I work for Awin.com.

Awin is dedicated to keeping fraudsters out of the network, so the application process is quite thorough about proving the applicant’s identity. If you think about it, the credit card company had to verify your identity before giving you a credit card, so this is just one more way to make sure you are truly the person applying to join the network. Fraudsters will do anything to hide their identity, so the last thing they want to do is submit any information that would enable Awin to find out who they really are.

The money is instantly placed in your account on Awin.com, so in reality it doesn’t cost you a cent. You get the whole $5 back (it’s included in your first payout, so it also makes you $5 closer to your first commission payment).

Some key things to know about this process:

  • Awin never sees your credit card number. The whole thing is handled by a secure third party who merely verifies the information associated with the card back to Awin.com. It’s also not kept on file, so no worries that it could be hacked later either.
  • If you want your money back sooner, just request to close your Awin account and it will be returned to you. (But since Awin has advertisers like Etsy.com, HP.com, and StubHub.com among thousands of others, there’s no reason to quit!)
  • Yes, Awin is the only network with does this, and it’s been tremendously successful, so it won’t change in the future. If anyone else asks you to pay when you join, I would strongly recommend against it.

If you want to join Awin

Because I am familiar with the folks here at Wealthy Affiliate, I have a join link you can use if you wish. It’s not an affiliate link, but it does tell Awin that you came via Wealthy Affiliate so your application can be fast-tracked.

If you have any questions about this, please feel free to ask and I’ll be glad to answer as soon as possible.

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Recent messages
Mick18 Premium
Hi Jeannine,

My site is new. Will I need a lot of content before Awin approves my site?

Also, I'm looking at joining a particular companys affiliate program. I see they are an advertiser with Awin. Should I go through Awin or just go through their site since they are mainly why I'm joining? Which would automatically sends me through Awin.

Once you are approved by Awin are you automatically approved by the advertisers on their site?

Thanks for your help,
Mickey
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JeannineC Premium
Good questions!

Awin wants to see some content, but you don't have to have a lot, nor do you have to have a lot of followers yet. We just want to get a sense of how you do things.

You can just join Awin, then once approved into the network you would apply individually to each merchant. Once approved by the merchant, you can then start promoting their program and earning commissions.

Hope that helps!
Jeannine
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Mick18 Premium
Thanks Jeannine. Yes, that does help. Appreciate your response.
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KathrynC1 Premium
Hi JennineC! I'm checking out AWIN now. I'm still wrapping my head around the eCommerce business models. I'm a project manager by trade and I find myself wanting to plan it all! I know at some point I need to step off the ledge ... it's like that point in a project when you have to decide if it's worth it to move forward. Almost there. :)
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JeannineC Premium
Hey there, did you like what you saw? If you have any questions, just let me know. By the way, one of the best things about working online is that if you don't like something or feel like you made a mistake, you can go back and change it. Nothing is carved in stone!
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Jenny28 Premium
Hi Jeannine, I just used your link to sign up for Awin. I am hoping to join the Etsy Affiliate program. I was unsure about the 5 dollars at first, but after reading this post I feel a little more secure about it. I am just waiting for the approval. Thank you.
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JeannineC Premium
Let me know if I can assist in any way! Welcome to Awin!
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newlive Premium
interesting Jeanie I am setting up a website here going through the program slowly. My niche is self help and motivation do you think they would have some quality program that I can promote?
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JeannineC Premium
What is your target geographic region? I know we have some in the US and UK.
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BenFarrell Premium
Hi, does Awin have any darts related partners
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JeannineC Premium
Yes we do, Ben, programs like Etsy.com, AliExpress.com. What is your target country? I'll offer more programs based on that.
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BenFarrell Premium
I'm in the uk Jeannine
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NWTDennis Premium
Nice ... I hate fraudsters, spammers, and phishers. Does Awin have any Advertisers related to golf?
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JeannineC Premium
Awin has several and ShareASale has even more. I'll message you with some examples.
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Mokoffee Premium
Jeannine,

Thank you for providing this information and a link to join Awin.

Steve
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heatherplude Premium
Awesome blog post - very informative - thank you - I saved this post for when I am ready for Awin.
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Roybretton Premium
Thank you for your blog post-Jeannine, I fully understand what you're saying and it makes a lot of practical sense.

Enjoy your day.

Roy
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ThomasTay Premium
Does Awin work in Singapore?
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JeannineC Premium
Yes, we work with many affiliates based in Singapore. Awin.com actually works with affiliates in over 190 countries around the world.
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Melissa901 Premium
great news
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Sui_generis Premium
The $5 makes perfect sense. Thanks for all the information.

~Debbi
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JohnV Premium
Useful to know and the $5 payment now makes very sound sense.
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FrankB44 Premium
Hello, Jeannine. I have an account set up with Awin, but I'm having a heck of a time navigating their site. I just want to know the advertisers and/or products they represent.
Can you offer me any insight or directions?
Any help would be greatly appreciated.
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JeannineC Premium
That's actually a section that's being redone at the moment, but have you used the filters available on the side to narrow down to that category. I'm glad to make these suggestions for you, as I know the merchants pretty well. I'll send them to you via message.

Hope that helps!
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FrankB44 Premium
If my memory serves me, I didn't even find filters that didn't require a code or something like that. Any help you can offer will be greatly appreciated.
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JeannineC Premium
Along the left side of the advertisers section there are several different check boxes to filter your results by things like:

Product category (retail, travel, finance, etc)
Country - US, UK, Italy, Spain, etc.
Product Feed availability
Mobile optimization
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FrankB44 Premium
Hello, Jeannine. I just became an Awin affiliate, and I'm trying to find an advertiser that fits my niche, which is fishing. Just everyday fishing for fun. I've tried looking sporting goods, fishing tackle, etc. with no success. I joined Awin because (allegedly) that's the way to Cabela's Sporting Goods, but I can't find Cabela's in Awin.
Any help or suggestions you can offer will be greatly appreciated.

Frank
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JeannineC Premium
Cabela's is actually on Avantlink, a different network. Sorry that there was any confusion on that, but being part of Awin is a great thing!
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FrankB44 Premium
I feel stupid, Jeannine. I can't even figure out how to navigate Awin's site well enough to find what companies and products are available to me.
That's the help I was asking about, but thanks for the info about Cabela's.
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JeannineC Premium
Oh don't feel bad! I'm glad to help you with this. I'll also message you the link to the "Getting Started on Awin" YouTube video. And ask me questions anytime! That's why I'm here.
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AngelaTr Premium
Thank you for sharing this article, I have never heard of Awin before, I am excited to find out more about it :)
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Trujunco Premium
Thank you for this, it broadens my understanding of the available networks out there. David
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Prinz Premium
Helpful info, thank you! I write about fertility and pregnancy, and I'm wondering whether Awin could work on my website.

My commissions have decreased drastically since Amazon made changes to its affiliate program last year, so I'm looking for other ways of monetizing my website.
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JeannineC Premium
I'm sure we would have programs that work for you available on Awin.com. We work with over thousands of merchants on a global basis. Whether it's posts about maternity clothes, baby clothes, nursery items, books or other gifts, we have many merchants to choose from. Etsy.com is especially popular in this area. There are also 4,000+ merchants on our sister network, ShareASale.com.

Many have suffered from Amazon's continuing cut in commission rates (while reporting record profits!). I think you are very wise in seeking alternatives. If you'd like to join Awin.com, let me know and i will send you a join link and code to join as my guest.
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PaulMunns Premium
Very informative. Thank you. Paul.
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SondraM Premium
This makes sense. Thanks for explaining.
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Fleeky Premium
Awesome
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hotshotlegal Premium
Hello Jeannine, I am in a bit of a pickle with Awin, I thought i had registered ok, but it looks like my application got knocked back, and the only reason I know is because I repeated the application process! Is there any reason why I should not have been accepted? My website is fairly new, but there is content and it is fairly harmless! Thank you , best wishes Amanda
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JeannineC Premium
Hi Amanda, I'd be glad to look into that for you. Can you either post or message me the email address you used to register your account? Then I can find your in our database.
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hotshotlegal Premium
thank you so much Jeannine, much appreciated, it was amandalipman@rocketmail.com
thank you again , Best Amanda
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JeannineC Premium
From what I can see, Amanda, you haven't been rejected. Your application is scheduled to be reviewed when the team gets in tomorrow morning. I'll let them know that we've chatted as well.
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hotshotlegal Premium
Hi Jeannine, thank you so much for that! I have been accepted !! Fantastic! Actually I did get a rejection first time I applied, and I submitted my application again, so I don't know what you said....but thank you very much!! I am delighted!
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JeannineC Premium
Welcome to Awin! Looking forward to working with you!
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hotshotlegal Premium
Thank you again, I have started this training programme here with a ‘test’ website , and it is great to make little achievements along the way so that once I get my main website up and running, I will already have these great connections, have a great day!
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Armlemt Premium
Thanks for the information!
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MKearns Premium
$5 isn't much but ensure you aren't victimized by fraud to prevent fraud!
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JeannineC Premium
As someone who has been on this side of the industry for many years, I can't begin to tell you the huge difference this has made. It protects both the merchants AND the affiliates in so many ways. I love that we do this, honestly.
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mickeyb123 Premium
Thank you for this 'behind the scenes' information about Awin!
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brandonacox Premium
I love Awin's interface. I haven't managed to make my $5 back from them yet, but it's just a matter of shifting focus to their vendors.
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JeannineC Premium
If I can help you with some merchant suggestions, just let me know! Especially with the holidays right around the corner, now's a great time to hit that minimum threshold.
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JeannineC Premium
BTW, your $5 should be right back in your account, so you don't have to earn that back, you just need to earn some additional commission to reach the $20 threshold for your first commission payment.
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