Facebook, twitter or g? Which one refer the most engaged Visitors?
recent study (2014) by collecting data from 200000 websites and total number of 1.5 billion unique visitors (in 6 months) has shown which social media refers the most engaged visitors. In the report, the average amount of time users spend on the website, the number of pages they visited and the bounce rate were compared.
Turns out youtube brings the best visitors. With 228 seconds average time on site, 3 visited pages and 43% bounce rate.
Google Plus comes next with 188 seconds, 2.5 pages per visit and 51% bounce rate. So this makes it clear that Google Plus should be one of your priority in social media marketing. not only Google Plus provides you with engaging users but also it will improve your ranking in Google search (by using relevant keywords).
Twitter and facebook are almost the same. Twitter users visit more pages of your website (2.15 compare to 2.03) and facebook user spend more time on your site (127 seconds compare to 123 seconds). They both have exactly 56.35% bounce rate.
But we should also consider the number of active users (per month) on these social medias:
93% of small businesses use facebook to carry out their social media marketing. 80% and 56% of small businesses use Twitter and google, respectively. Even though Facebook is popular with small businesses, only 30% of them think it can be an effective marketing.
If you haven't found the best social media for your business yet, then the best strategy is to use them all and find out by Google Analytics which on is working for you.
How often should you post on Facebook, Twitter and Google Plus?
Twitter: Your posts on twitter have much shorter life span than your Facebook or g+ posts. More than 90% of interactions come within 1 hour after you tweet something. So it's important to check your account every 2-3 hours. You need to tweet at least 5-6 times a day and spread it through the day. If there is important news or updates you need to tell your users, Twitter is the better option. Breaking news always spread much faster in Twitter than other social media.
Don't forget: more than 80% of users access Twitter via mobile devices
You can try Google webmaster to do a fast Mobile-Friendly Test:
https://www.google.com/webmasters/tools/mobile-fri...
I need to work on my website, it doesn't look nice on mobile.
Facebook: If you post several times a day on facebook, your users will get frustrated. So post every two daysand try to offer something interesting or valuable.
Google Plus: it's almost like facebook. 3 to 5 times a week would be enough.
The most important concept in Google Pluse (in my opinion) is Communities. You can take advantage of active communities to share your content and try to build relationships with users.
Let me know what you think and whether you agree with these statements or not.
Cheers
Recent Comments
19
Nice post!
I definitely agree with you about communities in G+. It's a great way to network with people of similar interest.
I've found it harder to network on Fb. I am now keeping my business page separate to my personal page. I find FB is more about the person and not as business minded as G+.
G+is also a lot stricter about posting. Watch out how much you post as it will be seen as spamming. I have personal experience with that. I posted a controversial post last week the same way like I do each week and was given a 2 week suspension for spamming. There's no warning either...I've contested it but not heard anything back from them.
Hi Dinh,
I just didn't get how it was considered spamming. Was it because you shared one post many times on your profile or different communities?
This is critical information, so I want to understand it correctly.
Thanks for sharing it with us.
Cheers
Hi Jagulba,
I shared in my collections and shared it publicly the first day. Second day I shared it in two different communities adn then I couldn't share it any more on the third day. I could only reshare other people's posts. So I left it a few days adn when I tried to share again from my site it wouldn't let me.
I didn't get any notice until a few days later saying that I was spamming.
I don't know what the deal is. I did exactly the same thing the time before and had no trouble. the only difference I know is that my title of the post was "killing jesus" and i thought maybe that someone thought it was offensive and reported me.
Yeah I think it was reported by someone because of the title. Sharing something three times in 2 days shouldn't make it spam. But i will search to see if there are any limits. I'll let you know;)
Cheers
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Glad I got to read your blog. This is so helpful. I really appreciated your comment about twitter. I used to use this media once a week. Now I will use it more often. Thanks again!
Hey Rodney,
I'm glad you found it helpful. It's hard to keep up if you don't used to it. I'm trying too. So let's do it.
Cheers