How many words should a post have?
I just made my longer post at my website: 2991 words, and that made me think.
What is the proper length of a blog post?
I'm usually OK with more than 1500 words, and happy when I'm over 2000 but I guess that's because of the influence of other people's articles I've read on this topic which say:
- Google loves long posts.
- Long posts give you more chances to spread long-tail keywords which will help you rank better.
The thing is that I've read people confessing to be afraid of writing long posts in case the reader won't go through all the content or may get tired in the process and leave for good.
From my personal experience, I have to say that if the topic is worth it and the content is easy to read, I don't mind log posts, I even enjoy them and ask for more!
I've read posts of successful bloggers which nearly have more words than some pocket books, so I guess that it actually works out pretty well.
What do you guys think about this?
Does size matter here? ;)
I write until I'm finished with the information needed. First I list a couple of keywords, have some images etc..having a plan for each blog.
Then I write it out. Keep in mind, there are plenty of keywords in the content throughout that we don't realize and Google ranks them. As long as there is a keyword in the title, within the first two paragraphs and depending on how long the blog is, one or two more because as I mentioned, there are keywords we aren't aware of. Google does not like content plastered with keywords, just write naturally and don't worry about how many words there are.
If there is a ton on information, just make two blogs out of it. Some blogs can be 500 words because that is all that's needed, adding a couple of extra images helps for the lack of content.
If you are going to write VERY long posts, I highly recommend you create a clickable table of contents at the beginning. Take a look at any Wikipedia article to see what I mean. How to Create a Clickable Table of Contents
I think it all comes down to the subject of the article. For example if you were writing a post about 'Is Chicago In The USA?' then it doesn't need to be 1000+ words. But if you were writing about 'the history of Chicago' then it should be over 1000+ words easy.
Typically my niche sites are about 1200-1500 words and for my make money niche its usually more as I go into more depth. I also look at the competition for that keyword to see not only how many words it has, but how much detail it has gone into so that I can improve on it. The longest I have written is about 5000 words on purpose trying to rank for a heap of related keywords :p