Why do retailers love affiliate marketers?
Hi everyone,
This is going to be a short explanation of the value of affiliate marketers to retailers and why they prefer using us over in-house programs and hiring a marketing team.
Retailers spend a ton on Advertising and marketing because frankly there are millions of companies fighting for trillions of dollars and that means a constant rising cost of fresh visitor traffic. Some popular clothing-related search terms can have you pay $20 per click or more for popular search ads with no guarantee of a sale.
Having someone in-house to do marketing and advertising costs a base salary of around $60,000 USD per year and then there are taxes and benefits on top of that plus liability insurance making that singular title closer to a $100,000 a year expenditure with no guarantee the marketing person will be highly effective. Add in $50,000 a month or more on ads and bam you have a MASSIVE risk.
Now you add affiliates.
Affiliate marketers work for themselves so no salary or benefits, no tax liabilities, and no adding their job status to your liability insurance. That's a savings of $100,000 a year already but what does the affiliate do?
Affiliates perform advertising and marketing for companies on a commission basis. They absorb 100% of the risk on all advertising and expand the reach of marketing like reviews and social media into new markets.
Done right, as you will learn here at Wealthy Affiliate you will turn a profit as you learn to tap free search engine traffic through blogging to affiliate offers and earn commissions at what? The cost of your hosting and tools here at WA is as little as $49 a month and if you want to get a further leg up Premium Plus is still under $100 a month.
When you grow there are classes in premium plus that help you optimize and control costs on paid ads to scale up. By learning to utilize Jaaxy alone you can cut $20 clicks to 30 cents. The retailer gets guaranteed sales for every ad dollar they spend on affiliates.
This is why affiliates will always have booming opportunity.
Recent Comments
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Not a problem, the more we spread these savings the greater the opportunity for affiliaes becomes.
Momma raised an honest man, not perfect by all means but I hate not feeling good about the things I say.
As a Locksmith you may even use local SEO firms to do Pay Per Call and Pay Per lead services. These are other great examples of affiliates saving companies money.
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I can't disagree with you here Andy but why is it Amazon for example, treat their affiliates so badly and just make it harder and harder for us to earn an honest buck??
Enjoy the rest of your weekend my friend!
They forgot their roots and think they are too big to need us now.
You're spot on there my friend, that is why I have never used them!