Quick Yoast hacks - make your site appear the most up to date

byIMc

2.1K followers

9 years ago

Couple of ways to increase CTR ( click through rate ) especially for sites which have time sensitive information - deals, offers etc

Something you might not realise . . .

You can ensure that your meta title and description appear always up to date by using %%currentyear%% and/ or %%currentmonth %% or %%currentdate%%

For example if your page title is currently:

Best pressure cooker deals

Change it in Yoast to :

Best pressure cooker deals - Updated %%currentmonth %% %%currentyear%%

Which results in a visitor to Google SERPs seeing;

Best pressure cooker deals - Updated June 2017

It won't directly help you rank higher but will help click through rate as your title and description will automatically show the current month and date when people are searching. Now and in the future.

Can also use it in Yoast descriptions. For example, if you start your meta description with :

Updated: %%currentdate%% < current description text here >

then a visitor today will see:

Updated: 2 June 2017 < current description text here >

When you see that you automatically think that you are reading something brand new and which therefore must be more up to date than something written a year ago or without any date

More info: https://kb.yoast.com/kb/yoast-wordpress-seo-titles-metas-template-variables/