How To Improve Your Blogs Today
Have you heard of content upgrades? Well I hadn't until today that is, and now I am really excited about them I have to thank a girl called Mariah Coz for that.
I have a daily todo list (which rarely gets done!) and always top of that list is: write a blog and make a video or a periscope. Now number 3 on that list is write a content upgrade for every blog.
A content upgrade is basically a piece of information that is relative to the content in the blog. It can be a checklist, a workbook, a guide, an interview with an expert, extra more advanced tips on the subject,notes you have taken from trainings or webinars,excerpts from your ebook. The list is only limited by your imagination.
You can add content upgrades to a few of your most popular posts and from now onwards add them to every blog.
The content upgrade is content that is a step above the information you have provided in the blog. It has to something that will be of value to them and guess what - you are giving it for free BUT they have to optin to your list in order to get it. So it's purpose is not only to build your list but to keep people on your blog longer and encourage them to come back for more. Hope this helps.
Recent Comments
6
I did not know it was called that I have been going over some of my earlier ones and refreshing and adding a bit more thank you for highlighting this
Hi Hillary, what a good idea, haven't thought in tetms of this. Bit will do v moving forward. Thank you for sharing your knowledge.
Alexander
Hi Hilary, I have recently added content and comparison graffs to pages that I thought were weak on content. I think it is a good thing to upgrade and improve. Thanks for sharing.
Marty
Great idea thank you!