Keywords - They are Just Words!
Too many people are angst about keywords. Often I see Wealthy Affiliate members asking questions that indicate they are in a bit of a panic about them.
Well here are my words and hopefully you will become more comfortable after reading them. If you have any questions arising from this article please let me know.
I don’t actually focus on keywords. Something that amazes me is how many people think a keyword is a magic thing. Well in fact it, or they, are really only ordinary words. So you will have many keywords but if you are writing quality articles naturally this is OK.
I have been telling people this for a while so I just went and tested my theory on Jaaxy. I tested ‘an’, ‘it’ and 'why'. I found ‘it’ is searched way more than ‘an’. Almost 800,000 times! And the KQI is NORMAL. I bet if you actually used just these types of words, you wouldn’t get far though!
I find the best way to find keywords is to write my article naturally. Then I select and test a few words or phrases within the content. I always find some good ones. This makes the stress of finding target keywords much lighter.
Once you have a bunch of these then look at your QSR & SEO. Then check the KQI. Pick the one you like the best and make sure all of these parameters work. You might have to fiddle with the word/s or add/subtract to see if you can improve the parameters.
Sometimes I find one I really like but the QSR is a bit high, the SEO is too low and the KQI is 'normal' or 'red'. What I do then is take another of the phrases I picked out and check these. I do this until I find a good one (even if traffic is low). Then I combine the two of them. I call this my low hanging, long chain keyword!
This one becomes my target keyword. As I have already written my article, everything else ties in with it. Use the target one in your article title and again somewhere within the first two paragraphs.
As for that and since all words are keywords, your article will contain many incognito keywords. You can check by going to Google Search Console. You can see how to do this on my training.
The link is https://my.wealthyaffiliate.com/training/finding-ranking-key.... There you will get a list of keywords people have used to find you.
Here is the first page of searched terms from one of my websites.
And a plus is that you can grab any of these keywords to write new articles.
So all you keyword searchers, take a deep breath and relax. Once you start with natural, flowing text the keyword choice is a lot simpler once you have written your article.
If you chose your target keyword and write around it, your words can often feel forced. As I said in my website's 'Let's Talk About Keywords', and someone commented back to me that it was a good summary:
"Keywords are the metal that unlocks the door to your posts and pages. They need to be a comfortable fit. As you are aware, trying to force a key into a lock it wasn’t made for, can jam the lock. So too can inappropriate keywords.: