How to Write a Good Headline.

bygrampamike

2.2K followers

11 years ago

Ah ha! Got ya didn't I. Did the headline to this post get your attention. Well, it must have because you are reading this article.

A member asked a question about writing an effective headline for their content. I decided to answer their question as best as I could. Here is what I said:

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"My titles are simple and to the point.

I ask myself, "what am I discussing on this page in 5 words or less." Then I make a headline out of it. Here is an example of my headline for "pacemaker candidates." http://www.healthtopics4you.info/pacemaker-candidates-why-me.html

That headline resulted in that page being ranked in the top 10 on Google for years. That gets people's attention. Last check my page was number 7. I get lots of traffic on that page.

I discovered this technique by accident but it sure works.
... GrampaMike"

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I liked that answer so much that I decided to publish my comment in this article.

It's pretty competitive out there trying to get a good rank on the search engines. What I discovered is that simple is better. Simple headline. Simple description. Write the article in a natural style like you are speaking to a friend about something.

I like to ask myself, "how can I help someone answer a question?" For pacemakers, folks wanted to know who is a prime candidate for a pacemaker? Or what makes a cardiologist decide to stick a pacemake in someone? That's what people want to know so I simply explain my story and how I qualified for a pacemaker. Your article is more credible if you speak about something you experienced or is a part of your life.

So basically less is more and simple gets you ranked in my experience

... GrampaMike