Drilling Down Into Pinterest Analytics!

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(Title image by DALL-E 3)

Hi WA Friends!

Are you checking your Pinterest analytics? Here's a quick look at how to drill down to get more info about the pins you create and re-pin.

Are Pinterest Analytics Any Good?

I find the the analytics for most social channels are adequate but not great for giving you the complete picture of what's happening. However, Pinterest does give you a decent amount of information if you drill down far enough.

Apps like Tailwind can give you a more complete picture of your pin analytics.

More analytic info allows you to make more intelligent decisions regarding your pinning strategy.

Also, don't forget that Google Analytics can give you additional data about your pins! I love GA4, which is a treasure trove of data for everything related to your online property!

Drilling Down For Additional Info

Your basic Pinterest business analytics can be viewed by selecting Overview, Audience Insights, Conversion Insights, or Trends from the main Analytics Menu (see the red arrow below).

The analytics overview will give you the following analytic functionality:

Whereas the Audience Insights give you something like this:

However, you can drill down even more by looking at an individual pin. Here's an example of a guitar and amp pin.

It has the following 30-day analytics:

However, click on "See more stats" and you can get even more analytics by selecting parameters for Date Range, Content Type, Device, and Source.

Here's an example of how you can see the lifetime (12/11/2023 - 5/24/2024) outbound clicks for the pin by selecting the appropriate filters (the red arrows).

As you can see, good pins don't just get outbound clicks when you post them and then stop bringing people to your site over time. They can continue to get you traffic for quite a while!

I'm certainly no Pinterest expert, but I hope that gave you a better idea of how to use Pinterest Analytics to your benefit. 😎

However, don't forget the secret sauce that can make Pinterest analytics really jump out at you: streaming your favorite tunes in the background! I have some Motorhead happening right now and it works pretty well! Lol πŸ˜‚ ⚑️ πŸ”₯

So, give it a try in your Pinterest profile, AND ...

Keep On Rockin'! 🀘
Frank 🎸

100% Human-written content

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Recent Comments


Great info buddy, must do more in this area.
been a bit crook the last couple of weeks...but spent some time in hospital..and still living..lol.
Vietnam hospitals are great if you have money..saw a guy with a finger in his hand walking around to see if anyone would help him..nada. 4 fingers ok, say Vietnamese..lol.

Hi Steve

You’re scaring me with that finger story and I don’t spook easily! Lol 😱

I hope you’re feeling better. 😎


Hey Frank,

I bow to the King of Pinterest!! πŸ‘‘

Your pins are the coolest! And the traffic is insane!

Keep on Rockin / Pinin! 🎸😎

Tim 🎼

Hahaha, Thanks, Tim! πŸ˜ŽπŸ™

Analytics can give us a real advantage over our competitors who don’t use it. Plus, I cheat by using AI. Lol πŸ˜†

We both eat, sleep, and drink guitars, so we know what other players would like to see. πŸ˜ƒ

Rock the Long Memorial Day weekend! 🀘⚑️🀘
Frank 🎸

You got that right, Frank!
Guitars and music in general are ways of life for some of us! 🎢🎸😎

Tim 🎼

Almost as important as oxygen, Tim! Lol πŸ˜‚

Frank 🎸

Hahaha, absolutely!! πŸ˜‚πŸ˜‚

Tim 🎼

Hi Frank! Thanks for sharing this great insight. It will be very helpful for many. Hope you're having a super day and getting some sunshine!

Rock On,
Susan 🎸😎🀘

You’re welcome, Susan. I’m really glad you enjoyed it! 😎

I’m trying to get to one million monthly Pinterest views. Its currently over 700,000/month, so we’ll see.

Yeah, we’ve been out and about, enjoying the beautiful weather today and getting ready for the Memorial Day FriSatSuMo! Lol πŸ˜ƒ

Have a great weekend! πŸ₯³
Frank 🎸

Interesting information, Frank! Thanks for this!

Jeff 🀘🎸

You're welcome, Jeff. 😎

Rock The FriSatSuMo! 🀘πŸ₯³ 🍺
Frank 🎸

Thanks, Frank! I will be doing that very soon!

Happy Frisatsumo!

Jeff 🐫🐢🀘🎸

You and me both, Jeff! Lol 😎

Frank 🀘🎸

Agreed, Frank! 🀘🎸


Great info Frank! My Pinning days are still in their infancy (or embryo stage if you like)!!

But... I have book marked this to come to at a later stage!

I do love checking stats though!!

Having a Rockin' start to the weekend my friend!!


Thanks, Nick!πŸ™

I started successfully using Pinterest analytics when I was at the "zygote" stage, so your embryonic days are more than enough to get you where you want to go! 😎

There's nothing better than analytics combined with Rock N' Roll!; well - maybe a FriSatSuMo (Memorial Day on Monday in the USA)! Lol πŸ˜‚ 🌭 πŸ” 🍺 🍹
(Yeah, I'll go very easy on the booze, perhaps half of Stacy's first cocktail, Haha 🀣)

Keep On Rockin'! 🀘⚑️🀘
Frank 🎸

Hahaha Frank!🀣

I'm off to Spain first thing in the morning for three weeks myself!!

Rock the Frisatsumo my friend and yes.... take it easy on the cocktails!!


NICE! That definitely beats a FriSatSuMo! Lol πŸ‘πŸ‘πŸ‘ 😎

Have all the fun you can, Nick! πŸ₯³ 🍹 🍸 πŸ₯ƒ πŸ₯© 🎢 πŸ’ƒπŸ•Ί

Rock Spain! 🀘πŸ‡ͺπŸ‡Έ
Frank 🎸

Cheers Frank!!

We got down here in one piece, already had a poolside barbie with a cocktail or two (obviously)! 🀣🍹

It's still early but... we're all knackered! I'm not used to getting up at 430 in the morning anymore!!

Rock On my friend!!


Wow, you're off to a blazing start, Nick!! Lol πŸ‘ πŸ”₯πŸ’£πŸ§¨πŸ”₯ πŸ‘

A short power nap by the pool would be just the thing to recharge you for the nighttime festivities!

Rock On! 🀘⚑️🀘
Frank 🎸

No night time festivities tonight Frank....

Eat a bit more... stick on a movie and pass out is how things will go!!

Need to recuperate some strength for tomorrow's festivities!!


Sounds like a good Plan B, Nick! πŸ‘πŸ‘ πŸ₯©πŸΉπŸ’€ 😎

Frank 🀘🎸

Turns out that was D Frank!!

Rock On!!


Haha, you’re obviously very organized, Nick! πŸ‘πŸ˜Ž

Frank 🎸

I try my best to be buddy!!




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