Legendary Marketer: A Cautionary Tale
Published on March 24, 2024
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
In a recent segment on the Today Show, affiliate marketing and the controversial company Legendary Marketer were brought into the spotlight. The show shed light on the deceptive practices employed by the company, which has been accused of operating as a pyramid scheme and engaging in bait-and-switch tactics.
You can watch it here: https://youtu.be/OIcKY1OzEtY?si=yU9ZrcgiMk7XyOn8.
The Today Show segment featured testimonials from Legendary’s affiliates who claimed to have become millionaires through Legendary Marketer’s $7, 15-day course. Legendary Marketer teaches its affiliates to use bait and switch techniques to create buzz on social media (Instagram). However, it was revealed that Legendary Marketer’s true intention was to upsell its customers on a $2,500 course, which taught them how to resell the same course to others pyramid scheme style. Like other programs in this space, they promise you can become an affiliate marketer for well-known brands like Lululemon and Nike only to make sales into Legendary Marketer.
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Following the Today Show segment, the BBB revoked Legendary Marketer’s A rating and initiated an investigation into the company. The BBB cited a pattern of customer complaints regarding the company’s advertising and upselling tactics. Customers reported feeling misled and deceived by the company’s promises of quick and easy money. Many individuals who purchased the $2,500 course claimed that they did not receive the level of support and guidance promised. The BBB’s investigation is ongoing, and the company’s response is being reviewed.
It’s important to note that a ton of BBB complaints like this is one of the things that can trigger an FTC investigation. When the FTC clamped down on MOBE, the top affiliates also got nailed.
As affiliate marketers, we are responsible for our actions and in maintaining integrity and honesty. Just because one starts following an unscrupulous marketer, we are still accountable for the practices we use to promote any program. Don’t be mislead by fake gurus!
Darlene
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