What Do You Think of Google's Helpful Content Update?

Last Update: Sep 4, 2022

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I'm curious to see what you all think of the latest update from Google called the Helpful Content Update.

Google started rolling this update out about a week ago. The update is said to focus on websites that are producing content for search engines and not humans. So any articles or websites that are not structuring their websites in a people-friendly way they are going to start unranking these types of websites.

Google also stated that they will look at your entire site and if the majority of the articles are not people-friendly your whole website could be affected by the update until you prove that you are producing content that is for human consumption first and not just to appease the search engines.

Google's Helpful Content Update

Here are some questions that Google says you should ask yourself when writing content. If you answer yes to most of these questions then Google says you are probably on the right track with your content.

  • Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
  • Does your site have a primary purpose or focus?
  • After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they've had a satisfying experience?
  • Are you keeping in mind our guidance for core updates and for product reviews?

If you answer yes to the following set of questions you should rethink your content creation strategy.

  • Is the content primarily to attract people from search engines, rather than made for humans?
  • Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
  • Are you using extensive automation to produce content on many topics?
  • Are you mainly summarizing what others have to say without adding much value?
  • Are you writing about things simply because they seem trending and not because you'd write about them otherwise for your existing audience?
  • Does your content leave readers feeling like they need to search again to get better information from other sources?
  • Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't).
  • Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic?
  • Does your content promise to answer a question that actually has no answer, such as suggesting there's a release date for a product, movie, or TV show when one isn't confirmed?

Will This Update Weed Out The Competition?

I believe this update will weed out a lot of competition in a number of niches which is good news for us. Because we are taught here at WA to produce content that is helpful for people reading our content and not just to satisfy the search engines. This update will penalize any sites doing black hat marketing or trying to game the system so to speak.

I think in the end it will work to benefit everyone who searches the internet for information and will benefit us as affiliate marketers and content creators because it will limit the competition that is out there.

Basically, Google is looking for more genuine content that is helpful for the end user. I'm wondering what everyone's thoughts are about the helpful content update and if you have been affected by it in any way?

Here's a link to what Google had to say about this update:


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Recent Comments


I'll keep paying attention to it, Cory, but at the same time, while it may be intended for good, the more Google messes with things, the more people get knocked off the cliff. I have always said that Goggle is a fickle beast!

You are likely right though, this one should not be as bad as other updates!


It will be interesting to see what happens “. full time”. These are early days and so far I’ve been impressed.
Over the last 2 weeks I’ve had over 10 articles ranked, and some of these are ones that have gone back 6 months or more.
Time will tell as they say. But things are lookin positive for me at least.

That’s good to hear!

Hello Cory,

It’s about time. Unfortunately Google can blame itself for ranking posts high for the wrong reasons. Creators followed what seemed to be working to rank high. That approach clearly didn’t serve Google’s audience well.

As affiliate marketers we are the link to connect searchers with the product or service that will benefit them the most. Hence, it is our responsibility to get to know our audience really well. Only then we can provide them with content that serves their needs.

It is our responsibility to show our expertise and authoritativeness in a helpful manner that elicits trust. That’s how we can build a good reputation and make consistent sales.

I’ve always worried about not being able to compete with those who use all kinds of technological bells and whistles to attract customers. I’m relieved to see that Google will be filtering out posts that use gimmicks and deceptive practices to rank high and hook customers that end up being dissatisfied.

I have started to review my old posts and surprised how well they align with this revised Google metric. They do need updating and tweaking to become relevant today. This gives me a lot of hope for the future.

Thanks for sharing this valuable information Cory.



Well said, Edwin!

I’m just getting started in this field, and you have alerted me to pitfalls which I will be wary of…thank you for your viewpoints.

That's an interesting concept you have there. Of course I've got to take a look at the update that Google itself wrote.


Sounds like a good update.

Hopefully it could cause issues with rankings until it’s fully implemented. Time will tell!

Appreciate that. Keep us posted (pun intentional).

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