Affiliates & EU GDPR
Last Update: May 9, 2018
Since the incidences of Cambridge Analytical using Facebook data for purposes other than those allowed by such individuals, there's a greater need to protect people's data usage.
Come May 25, 2018, GDPR (General Data Protection Regulation) will come into force protecting people's rights on their personal information, the way it is collected, handled and used. There will be a heavy penalty on those who do not comply.
We all know affiliates rely highly on email marketing strategy, the main purpose of which is to drive traffic for ultimate conversion. Affiliates need therefore to understand the terms of GDPR to avoid huge levy and or penalty. This need is necessary if you trade with anyone in EU, your company need not be situated in EU (transborder flow of personal data).
Affiliates are connected in the way we collect names, email addresses, IP addresses, posts shared on social media platforms, cookies on websites and web analytics. These data might look innocent enough, but powerful to build up users' profiles and or identity, gaining access to users' social media profiles (if you use social media comment plugin for instance), installation of affiliates tracking codes or cookies.
However seeking and getting consent is a powerful compliance for affiliates. Consent is obtained via an opt-in confirmation box, such as when subscribing to websites newsletters. For compliance to be effective it should be easy to unsubscribe or opt out, and close accounts. For those that opt out, FURTHER USE OF THEIR DATA SHOULD THEN CEASE.
There's a whole list of compliance that affiliates need to familiarise ourselves with, check it out here: