Just boosted my first Facebook post!
I chose a post that I wrote a couple of week ago. I think I have my FB tracking pixel correctly in place. I targeted a FB audience of men and women, ages 18 - 65+ who live in the US and 20 interests. The ad is now pending FB review.
I set the total budget at $20 over three days. Potential audience of 1500-4800 people. I'm hoping $20 is enough to get some useful data. At least to see if I'm tracking things correctly, what shows up in Google Analytics, etc. And $20 low enough that I can afford to lose it with no results.
Wish me luck! Fingers X'd...
Recent Comments
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Good decision .. I have been spending US$3.75 a day for the past two years in boosting posts on one of my Like Pages. I had to make a lot of changes in the type of post at the beginning to get results. Over the next 12 months I plan to scale it X3. I also started at US$1 a day. Interested to see how your experience goes. Cheers, William.
So the ad just got approved about 5 hours after I posted it. Within the first few minutes, 26 people have seen my ad for $0.25.
I'm going to try and not look at it for three days.
I don't know much about this, but it sounds like it will be helpful. I will be interested to see what happens.
So my $20 boost campaign is done. About $6.66 per day.
I didn't really have any expectations so I can't say if it was successful or not. Here's the data.
Total reach: 1094
Engagements: 33
10 Clicks
2 Page likes
19 Post likes
2 Shares
I can see the click in my WA stats, but zero WA referrals.
So if my goal is Premium referrals I have some work to do for conversions. Even if I had gotten one premium referral, I'd just break even on cost. To make it worth the expense I think I would need at least two premium referrals.
Now I'm wondering if I should somehow re-engage the people that responded to the ad.
I'm interested what others who do FB ads think about this test.