From a Dream to a Reality
From A Dream to A Reality
July 15, 2017
Copyright © by David Lumsden. All rights reserved.
Off and running on the right track quickly making real money is your desire.
In WA, you have access to a multitude of real resources, in Online Entrepreneur Certification, Bootcamp, Classrooms, and the Live classrooms and their Archives. Just Friday, July 14, 2017, Jay of magistudios, gave a super presentation on the value of moving from Http to Https. If you missed you stick that gold nugget in your pocket if you don’t know it and have it already. In the Archives, there are many more nuggets for you.
My purpose for writing this blog is that you may be having trouble synthesizing (putting together) all the information. That’s ok, I’ve got your back covered. When it comes down to the crux of the matter, you are responsible for building your website, the focal point of your business. Help is available. You are not alone. All your questions are good questions. It is ok to ask. Is it not?
Let’s begin by going back to my blog entitled, “Secret Formula.” Write down the formula so you have it in front of you for reference as you study the rest of this blog, with me. Our objective is that we will know how to turn our dreams into reality by understanding a few pointers, which I want to give you. (For those of you who are miles ahead, be patient. In this community, we want to give everyone an equal opportunity. While you may be looking the reality straight in the eye, others may be looking at the dream straight in the eye, wishing it would become a reality.) Let’ get on with the lesson. I hope everyone gleans from this lesson.
The first thing about the formula is that it is assumed you have your niche, domain name and a website with a Home (or Front) Page and a Blog Page. Make sure you are running an address beginning with ‘https.’ For detail ask Jay at magistudios. He is at rank #6 with WA, a reliable source. You will want to be with a website set with an https domain, inside or outside WA. WA has a SiteSSL (https) feature. If you are at the beginning of these assumed stages, like the niche, note that anything can become a niche, such as Baby Clothing. Ask Kyle how he started his. And you know how to register a domain name (preferably a_____ .com). You have used a keyword that reveals to your audience what your business is about at an initial glance. See WA classroom archives, Creating Websites, Websites and Hosting, Keywords and Keyword Tools, and Keyword Lists to gain ideas for evaluating your domain name. Remember to gear your niche and web name toward what would appeal to your audience, not you. You want them chasing after you, because you are showing them that you have what they want.
The Home Page is a “pretty” introduction to your website with a free offer, for which you have a form with name, email address, and phone number for follow-up. If they complete the form then you have their consent to email them or call them, and of course send them the free offer (a list, a map, or a report, etc.) Then you may tier the rest of the site: scaling (increasing the cash value) of the offers. If they buy from you once and they “like,” they will likely buy again. As Dan Kennedy says, “A buyer is a buyer, is a buyer, is a buyer.” Your Personality as determined from your follow-up emails will determine if they will become life-long customers Thus your Home Page is functional immediately; short, picturesque, client information gathering for consent. No more or you clutter the page and muddy the purpose. See a good example: WA’s front page. You want yours like the WA Home Page, but with your company image(s) on it.
The second step is to create Traffic, i.e. is to bring people to your attractive Front Page. There are two ways to get traffic; paid traffic, or free traffic. For the effort, it takes you to try to get free traffic, you are just as well to get paid traffic. It is easier, unless you can get free traffic. and you can. Find out about free Traffic at WA. If you have traffic offered you, make sure you select traffic that is relevant to your business, especially in the case of paid Traffic. What is the next item you present your traffic? You have a Front-end product that has a cash value. This can be a written page supplied with appropriate visuals or an audio-visual presentation to which you direct your Traffic. At the end of the page or audio-visual you have a low-priced offer for your consenting traffic. There is a place for them to give you their credit card information.
Say the price of your front-end offer is $7.00 and S&H plus taxes. Supposing you have 10,000 in traffic and 50 % of them buy. Then, 5,000 x $7.00=Profit=$35,000/ day/ week/month. Could you handle that much early in your online business? Would that help increase your wealth, such as paying down debt. You would follow up with a Thank you letter, acknowledging their purchase, congratulating them. Then you send a different offer in another letter on point them to another audio-visual, with the higher priced offer at the end with a place where they buy, again giving you their credit card information. Scale (offer progressively increasing value of products) 4 times, for example, depending on your business, first a $7.00 offer, then a 49.00 dollar offer, 3rd a $250 offer, and finally a $1000 offer. Percentages, approximately, are 50% of 10,000 will buy your first offer, 80 % of 5,000 will buy your second offer, 5% will buy your third offer, and 1% will buy your top priced offer. Let’s calculate the math.
Traffic= 10,000 people visit your site.
5,000 = give you consenting information and buy Front-end offer for $7.00= $ 35,000
90% x 5000= buyers of second offer of $49.00,equals
4500 x 49.00 = $220,500
9% x 4000= 200 people buy your 3rd offer, equals
360 x $250.00 = $ 90,000
1% x 4000 = 40 people buy your 4th offer, equals
40 x $1000.00 = $ 40,000
Total from one campaign $385,500/
Day/ Week/ Month (percentages may change in real life.
The numbers are approximate.)
You are starting to get the picture.
This is the economic power of the internet; taking you ‘ From a dream to a reality.’
Feel free to comment,