Your First Responsibility is Content!
Whenever I have a few minutes to myself or I'm going to the bathroom, I like to go on Facebook and see what my friends are up to. In the midst of my News Feed, I also see posts from pages I like like Tony Robbins, Florida Memes, and so on.
Sometimes I'll even see an interesting quiz or list of funny items.
Today, I clicked on an article that listed several times people weren't their brightest. After suffering through this post for less than five minutes, I threw in the towel and closed the page. I was so frustrated, I even contacted support on the site.
Why you ask?
The answer is simple. My intentions were to read one article; but instead I had to scroll through over a dozen(yes that many!) ads in order to get through the content. My phone's battery lost 11% of its charge, my phone slowed down, and my its temperature was on fire.
I thought I was going overboard with my site for having one ad, but man these guys clearly don't care about the user experience.
So what I'm trying to get at is this... that website probably has some killer content I could enjoy but I'm never going to find out because to me it isn't worth my time waiting for so many ads to load in order to absorb the content.
I sure hope no one here at WA is doing this because we know better. If your goal is to make money off of ads on your site, then you better hope you're getting tons of traffic because I can bet no one sticks around that long to read it if the cost is having to deal with so much ads.
Focus on creating awesome content that's gonna keep people coming back. I'd rather it take me longer to get my website making me $20,000 a month from just high quality content than to make some quick change from people that are gonna forget about my website because they were so dissatisfied with the over all experience.
Remember that our first responsibility is content and adding value to your niche... the money will always follow if you do it right.
I can't complain though... sites like this show me what to do and not do with my own websites. What about you guys? Have you encountered websites recently with crappy user experience?