What are Indented Search Results?
So, even if you have never heard this term before, I am pretty sure you will have seen numerous examples of Indented Search Results.
This is a feature that Google rolled out in October last year and could be beneficial to you.
Essentially, it means that Google has actually found two or more posts on your site that may match the intent of what somebody is searching for.
The most relevant result will be displayed first, and the second result will be slightly indented.
Let's see an example.
For the search term, I used puppy training at home.
As you can see, Google thinks that this particular website has two posts that might be relevant to my search, and has indented one below the other.
So, why does this matter to you?
As you know, there are only 10 spaces on page 1 of Google, and if you acquire an indented result, you have taken up 2 of those spots, knocking your competition lower down.
And you don't even have to be in position 1, lower positions can have indented results.
In fact, you can have as many as 5 indented results, all from the same website.
How do you actually achieve this?
Well, here we have to refer to Partha, the keyword master!
If you haven't read his post on topic clusters, here is the link.
https://my.wealthyaffiliate.com/parthab/blog/allow-me-to-blo...
Essentially, you are writing a great deal of content on one specific topic and becoming an authority in that subject.
If you then use internal links to link all these relevant posts together, Google will understand that you are providing in-depth knowledge on this topic.
As a result, you may have more than one post that is worth featuring on page 1.
Going back to my original search term, puppy training at home, you could write several different posts on this topic and link them together.
• Tips for successfully potty training your puppy
• Puppy housetraining rules
• Your puppy’s first 8 weeks at home
• Easy puppy training (how-to guide)
Of course, do be careful you are not repeating yourself, and make sure you use a different keyword for each one.
I hope you have learned something new today, thank you for reading.
Recent Comments
33
Hi Diane,
This is really interesting! I just have a question about the posts to link together. Should I link a new post to another post on a similar topic and then link that same post back to the post that linked to it?
Or, should I link the new post (or an older post) to a similar topic then link the post I linked to, to a different post with a somewhat similar topic, etc?
I hope this makes sense. I will also read Partha's post!
Thanks very much for this helpful information!
Barbara
Hi - link them to different posts. Think of the links as a spider's web, crisscrossing your website. Every post should have an internal link leading to it, and an internal link leading away from it.
No post should be "orphaned" without a link leading to it. This helps Google understand your site better.
Thanks, Diane! Should each post only have 1 link going in and 1 link going out or can there be more than one link as long as they are relevant?
Thanks very much for your help,
Barbara
Thanks for making this a lot clearer. I often wonder why I see similar posts on certain websites, though with different keywords and approaches.
See more comments
Hi Diane,
This way of writing at first seems counterintuitive. Like flooding your website with similar content.
However, Partha and you have shown me the right way to do that. It is the linking that makes all the sense.
I am going to review my first website and edit my posts to improve them. While I do that I will be looking at adding relevant links to other posts that provide supporting or additional information on a similar topic.
Thanks!
Edwin