Do You Think That's Funny?
Adding Humour to a Product Description
It is no secret that a well-written product description can take your business to higher levels. While most customers have a first glance at the product image, there is no doubt that an injection of creativity when describing the product's benefits, is highly recommended to increase sales. An epic description can determine whether a customer will come to the decision of buying or just continuing skimming the page.
Before finalising your texts, you have to figure out what type of content you want to present, as well as the tone of voice in it.
Defining Your Tone of Voice
The next step is to figure out how the description will affect the reader and how you want your website to be perceived. Do you want to stay sober and fact-based, or do you prefer to engage the reader by giving a dash of humour?
Your writing style can differentiate your site and your promoted products from competitors, by creating a fine line between making a potential customer click on the link, or choosing another website.
A slightly personal and funny approach can make the content stand out more, which may result in the customer feeling closer to your website's values and personality.
However, there is also a risk that cheeky descriptions may have an opposite outcome which does not attract your audience. If your products demand careful descriptions and essential factual information, it is preferable to be more accurate by sticking to the benefits and specific features.
Before you start writing the post, it is of great importance that you are aware of the suitable tone of voice, so that you do not end up with an unappealing review.
Always Observe Your LanguageThough you might prefer to go for a slightly humoristic mode of expression, make sure to use correct language. Imagine your buyer persona and how you would want to entice him or her to buy your product. That is the type of voice you are looking to emulate in the product description.
Recent Comments
23
I do think that the picture on the blog is funny and it made me want to read more. I am going into the plantbased and vegan territory to start with my blogs so I will take this advice. Cheeky can be food when used in the right context. Thanks for the helpful information
🙂
Thanks Diane.
Know your audience! Always pays to know who you're marketing to. Most of my posts I like to keep light and easy. But, I market mostly to clients who accept that.
Great post
Joe
That's what I try and do:) I picture the customer and what he or she may be thinking. The questions they ask, and even the age group. I use a friendly tone with occasional injection of humour. Thank you for sharing
The WAYS principle works quite well or that's what I was taught when learning copy
WAYS and AIDA
Attention
Interest
Action
Desire
Always, Dave. Looking forward to the game on Sunday? (You may recall that I am a Man U fan).
Diane, I think about this all the time. I am not sure how to determine how others will interpret what I say in writing.
Any suggestions? I have thought about feedback. What do you think? Or is the proof in the pudding?
Laura
Hi Laura - to be honest, I think my own writing is very formal, and I find it difficult to be casual or humorous! I guess that comes from years of writing for businesses, rather than a blog style. So, I too would welcome suggestions!
See more comments
Thank you for your wise words. I have to be careful that I don't go too far with the attempts at humor.
When one is watching a stand-up comic, the words are not the only thing communicating. It's their timing, the inflection of their voice, their body tension and position. There's a whole visual aspect to comedy that gets lost when just writing.
Anyway, Thanks again, Diane, for reminding us to stay on course!
(I gotta get my next post up)