My Night With A Top Email Marketer

Last Night I had the pleasure of attending a webinar hosted by a renowned Email Marketer. His mails had been landing in my inbox for a while. Even though I didn't know he was the writer, they had caught my attention.

Last night I understood why.

Catch Their Attention

His expertise: Catching your attention in the first line.

Even the email address that it had been sent from was orchestrated to catch the attention. (Attached are names such as, "Your Inbox", for the health niche, "Your Abs".

Here is what I took away from his training, (for once there was no selling at this webinar).

That first line in the email is the most important. Stop leaving your best stuff for later.

I went back to my email and grabbed a few of his. Here is one that stood out, "Whoops! Can't believe I did that."

Yes, I had opened it without even knowing him.

Be less boring! Tell your most embarrassing stories and you will connect with your audience.
Contract out the "busy work." The kind that keeps you busy, pays the bills but really doesn't benefit you later.
-Something none email-related: Spend 80% of your time on things that will pay you later (building a passive income).

Work smart not hard: If you hire a hard-working person they will work to complete the job well. Hire a lazy person, he will revolutionize the system to free up his time.

Send more Emails. The more you email the more you make.

I bet you thought, Only send one per week so they don't get fed up.

I will never look at emails the same way ever again.

This blog is meant to share information but it is also the nature of an experiment birthed from my night with Mr. S.

Please respond to the following:

If you came to read this email because of that title respond. "Good start."

Do you read the title of your email before deciding if to open it? A simple, "every time", will do if this is you.

Would you tell your most embarrassing stories if you thought it would cause your customers to convert?

Like, comment and share. Don't forget to let me know what's on your mind.

Candy Benn