A Ha - Help, Please!

Hi Everyone!

I have had a bit of an "a ha" moment that is both good and bad - good that I think I have worked it out and bad due to its repurcussions.

My niche is leadership books and my website has content that I write about leadership topics. My intent was to have affiliation/s so that I could sell books, ebooks, leadership courses and office equipment/supplies.

I have noticed through research, that the "traffic" statistic that shows what traffic to expect to my website should it get ranked on the first page of Google, is about one sixth of the "average" hits per month statistic.

Hence, picking a keyword with "average" of 40 per month will only produce about 7 visits per month onto my site. That wouldn't even generate 1 sale per month.

If I published a post every day, I would have 365 posts on my website after 1 year. If each post generated 7 visits per month, I'd get 2,555 visits per month.

If I achieved a conversion rate of 1:50, that's 50 sales per month. Amazon pays about 6% commission, according to the training, and let's assume a book averages $20...then I'm only earning $1.20 per sale...or $60 per month. Ouch...I wouldn't even be earning $1 per hour of my time.

So, I'd have to either generate a massive amount of visits to my site and drive up the conversion rate considerably to make this niche worthwhile.

Yes, there is the opportunity to sell office equipment, but I don't really see that happening, as people would more likely buy from an affiliate who publishes content about office equipment...or they buy directly from a supplier (like Dell or Lenovo).

Hence, I think I have the wrong niche and should cut my losses now, stop working on this niche and re-focus my efforts on finding a niche that drives much, much more traffic via keyboards and pay a higher commission.

I would appreciate comments from experienced people.

Many thanks
David