Free Tips and Tricks for your Success

bydanielvulpe

163 followers

3 years ago

No matter how good a product is, it does not bring any benefit if it is not sold.

This also applies to our blog pages, websites or other articles on which we work a lot. If they do not reach the public, if they do not have a large audience, we have no benefit.

Is it hard to write a good article that captures attention? It is! The competition is terrible, in any field.

The artistic part, with images, with videos, with colors is not so difficult, there are many free sources where you can get these ready-made materials. What gets you down? THE CONTENT. What you write about is also important, but HOW YOU WRITE is the foundation. This is the psychological part and it is the one that makes the difference between two posts that have the same subject.

Before reaching the customers' money, you have to reach their hearts first, and Google must love you.

To be able to make a good connection with the audience, you must first know and understand people's needs. Their hopes, desires, fears, obsessions, dreams, medical or emotional problems. What exactly motivates them to buy. Before writing an article, you must accumulate a lot of information in the targeted field.

A good source of information is reviews from customers. All online trading companies, the serious ones, have review sections for each product. From here you can find out the opinions of customers, both good and bad, and how well that product is rated. These reviews are much more valuable than the description provided by the seller for the respective product. They provide additional information - why certain models are bought more often, why did they buy the products, which are the most common defects (not specified in the presentation), if they are original or not, if they are easy to use or too complicated, if the warranty is respected, etc. Seeing the product through the buyer's eyes, you can make a more correct decision.

A good prospecting of the market can be done on social networks. Quora and Reddit are among the best places for entertainment and online discussions, where people talk about their passions, hobbies and interests. They are a real gold mine of inspiration, in any field. Registration is free. Just type what interests you and you have a bunch of little stories to read. Ask questions and people will answer you. In this way you can gather detailed information. About anything.

ATTRACT and OPTIMIZATION

When someone landing at your page, they must be captivated from the very first lines so that they have the desire to read further. You have to capture his attention.

Headers and sub-headers- the most important part of an article. From the beginning, the reader must understand very quickly what it is about. The text must be clear, to the point, in short sentences, so that even grandma can understand. It must create challenge, curiosity, interest, anger, amusement. In no case should it be boring!

The power of attraction increases when emotional wordsare used - such as amazing, wonderful, horrible, exceptional, magnificent. The reader's reaction will be more favorable.

Use numbers- their use also increases the power of attraction. They help the reader place your subject in time. “The 5 best-selling 3D printers in 2021“, is more attractive than “The best-selling 3D printers “

Numbers also narrow and focus. “The best places for catfish fishing in Spain” has a general character.

“The 10 best places to fish for catfish in Spain – 2022”- it is more attractive because the subject is concentrated in space and time. The reader will understand that the subject is updated, and focused only on the first best places for fishing. He will not have to read about all the rivers from Spain.

Advanced Marketing Institute helps you find out Emotional Marketing Value (EMV) for the headlines. In the rubric “Headline Analyzer” enter your phrase and find out what emotional value it has. An example:

“The best shrimp soups” has a value EMV=25 %

“10 exceptional shrimp soups recipes that make you happy” has a value EMV= 44,5%, it has a better emotional charge and is more optimized, therefore, it is more attractive both for the reader and for Google.

Choose the words so that you get the highest EMV for the headlines you want to use!

After analyzing millions of headlines, the guys from BuzzSumo has compiled a ranking. The ones that get more shares start like this:

- N reasons why … (10 reasons why you should not consume a lot of sweets)

- N things you … (20 things you must not forget when you go on trip)

- This is what … (This is what you don't know about Facebook ads)

- N of the … (5 of the cheapest hosting services)

- N ways to … (10 ways to lose weight without starving yourself)

- How to make … (How to make the best knots for fishing hooks)

- Why you should … (Why you should use the PayPal service for online payments)

- The N best … (The best 6 ways to get rid of the fear of the dentist)

- How to get … (How to get the best photos with a small budget)

- Here are the… (Here are the 10 best lessons to learn math more easily)

Keywords- in my opinion, Jaxxy is enough. Other programs are either too complicated or too expensive.

It is important not to forget to include these keywords in the first two lines of the meta description. Search engine don’t use your meta description for SEO, but Google bolds these words in the search results.

Page optimization

The way the page looks must also attract the reader. The combination of text, images and video materials must create the desire to read further. A simple and organized structure would be:

• The introduction - from the beginning the reader must understand that he is in the place he wants, and here he will find what interests him. This doesn't have to be too big, 6-8 rows are enough. It must contain only a few details about the product so as to arouse curiosity and interest.
• Evidence - the value of the topic must be highlighted. In this way you prove that you know very well what you are writing about. Here can be included personal results obtained, increased number of clients, client satisfaction, etc.

“In the last 3 months I sold 52 E-books and the number of students increased from 38 to 60”

“I used this bait and had spectacular results, I caught so many fish that I gave to all my neighbors”

Something similar. It would be good to insert some pictures, or a short video, when possible. The visual evidence is strong.

• Continuation of the introduction - here other details about product start to appear.
• Transition phase - before the main text, it is good to have a message to the reader so that he alone is convinced that he must read on.

“Next, I'm going to show you exactly what you need to do ... "

“Below is very well explained the negative reaction of drug XZY in combination with salt from food”

“If you read carefully what follows, you will understand very well how to do an audit correctly”

After all this follows the writing of the main article. This does not have to be a huge text. Stick to paragraph that are 2-3 sentences long. They are easier to read. Do not write in small letters.

You attracted attention, you started writing. Now you have to make the reader stay on your page. You have to arouse INTEREST. Use intrigue and details. Compose the text so that the reader is convinced that YOU are the solution to solve the problems, without specifying what that could be.

“With this recipe for shrimp soup, Chef BB won the most medals at gastronomic competitions. In an interview, he revealed that he uses a rare ingredient that can only be found in the mountains of Thailand. I had the opportunity to meet Chef BB and he told me about that ingredient”

After you have launched the intrigue, it would be good to insert a short video about your topic. It would be very good if it is something made by you. It would be something original and unique. Google loves this stuff.

Think of a new movie. What does the public see before the release of the film? The trailer! In this short video, the hot scenes are concentrated, with super effects and a lot of action. The main heroes are highlighted. What is his role? To implement an idea in the public's mind: "I absolutely have to see this movie!"

There are very good programs that help you create video materials, and you don't have to pay. Steve.AI, Rytr Me, Copymatic, in-Video, Hotpot, Clipchamp, they can also be used to generate texts with SEO optimization that can then be transformed into video-audio materials. You can choose the characters, girls or boys, young or old. You can choose the vocal tone, background music, colors. To get familiar with these programs, you just have to look for tutorials. (How you can create animated videos with steve.AI, as an example).

At this point in the construction of the page, the video material should not be too long, and it should not contain the main detail. Visually transmitted information reaches the brain faster than text. The intriguie still needs to be preserved.

Outline the benefits before the product

It is important that you first present the beneficial effects of the product and then the product itself. Do not start the other way around! In general, people are not looking for the PRODUCT, they are looking for a SOLUTION to their problem.

If you start like this: "FORTE X3 Ointment - the best for your knees - promotional prices. Buy now 5 products and get free shipping " it's no better than: “My in-laws, parents and grandparents are now happier, they no longer have knee pain. They only used this wonderful ointment for a week, no other pills that can affect the liver”

You managed to attract and create interest. Now you have to awaken the DESIRE. People are comfortable and lazy by nature, and they feel good (even without knowing it) when they are helped for free. Now the details are important. The more details you can provide, the more you will be appreciated by the client. He will no longer have to look for these details.

Nobody buys the first product they see. The choice is made by comparison. Even if 10 products have the same appearance and the same price, something must differentiate them. You have to do this extra work and gather these details. Through customer reviews, media, forums, etc.

You don't have to write academically. “This juicer RT2, is powered by an electric motor. The motor has a stator and a rotor. When it is supplied with current, a magnetic field is created around the stator that will rotate the rotor. In this way, the propeller rotates and the fruits are crushed” - it has no value for those who want to buy a juicer.

Instead “This juicer RT2 consumes 1.35 KW per hour. At the price of $2/KW it means $2.7 per hour. A liter of juice is obtained in 10 minutes, and the electricity consumption is $0.45. So, if you make a liter of juice a day, in a week you will pay $3.15 for electricity. The RT4 model makes a liter of juice in the same time, 10 minutes, and has the same price, but consumes $5.35 per week.” - it's helpful, it's understandable to everyone. This calculation does not appear on the product packaging. YOU helped the customer.

If you manage to convince the client that here he found the solution to his problem, from here he has the expected benefit, then you have succeeded in triggering his DESIRE for the product.

And on this part of the page, it would be good to insert visual material. Graphics, screenshots, animated images, tables, other videos. You can highlight - increase in sales, or how the Q robot is assembled. Use any possible material, depending on your topic. Once again you can be original, use programs like Canva or designer. Create your own designs and Google will appreciate you.

Towards the end, the reader should be encouraged to be a customer. The secret (from intrigue) must be revealed, the last details about the product are exposed. If he became a customer, it means that he took action, and you succeeded.

Other video materials can be included here. "Thank you for reading this page. I hope the information was useful. This material was prepared by Giulia. ......." They don't have to be longer than 30 seconds, they just have to convey a visual Thank you.

Because communication is important, you should not close the page without a conclusion section. Google loves the interaction between people, the more comments you have, the more the value of your page will increase.

Here would be a good mix of suggestions and questions:

“I tried to describe as best as possible (your topic). I forgot something? What do you think?”

“I'm sure you can't wait to try the shrimp soup. Did I mention that the bowl in which the soup is made is also important?”

“All the 4 presented strategies have very good results and the clients are very satisfied. Which one would you try first?”

In this way, you do not suddenly interrupt communication with the reader. The ending must be a kind of Call to Action.

“Now I would like to hear from you if this product could be a good gift”

“If you like this page, you can share it on social media. If you have this intention, leave me a comment below”

“Leave me a comment below and tell me which spice you don't think should be added to the seafood recipe”

This is the idea, the content from these sentences depends on the topic of the page.

This material has informative value. Does not include costs. The mentioned programs can be used in the free version.
Even if you don't have to pay money, to be successful you still have to invest something - TIME.

For your success

Daniel