Don't Flog A Dead Horse : Spend Money When You Profit
I always dump ads that don't make money before they get out of control. I recently found a product that I believed in and decided to run an ad that was getting action but wasn't making profit. Well, I look back at this huge mistake and realize I learned a lesson the hard way again. Just because you believe in something you should not let it eat away at your bottom line.
Now I have seen my ego in action in this manner several times. This will be the last time I flog a dead horse. If an affiliate offer doesn't make money before you have spent as much as you will make from the commission, then for the love of god stop the campaign because you WILL loss money on it.
I lost only 600 dollars this time but the way I see it I could have tested another 20 targets and who knows what profit that could have turned. Most ads don't turn a profit so don't spend more then you should on an ad.