Direct vs Organic Traffic Sources - Know the Difference!
Hey, I am Lula.
How to classify traffic?
Like Google Analytics, web analytics platforms utilize an algorithm and flow chart based on referring sites or URL parameters determining the source of traffic.
Direct, as the referrer or origin is unknown.
Email marketing traffic appropriately tagged with an email parameter
Organic traffic from search engines, results that are earned, not paid
Paid from search engines that result from paid advertising via Google AdWords or another paid media platform.
Referral when a user finds our site other than search engines.
Social traffic from social media platforms.
"Other" is traffic that does not fit into another source.
Direct traffic is people inputting a direct URL into the browser.
How's it derived?
Internal employees are visiting their company site and not having their IP filtered from web analytics.
Customers are logging into a customer portal on site.
Actual direct traffic, folks who know your brand, enter URL directly into their browser or have URL bookmarked.
Email clicks from email service providers such as Gmail, Yahoo, and Outlook to not pass on referring information.
Click from mobile apps or desktop software, programs such a Skype
Traffic from a secure (HTTPS) site to non-secure (HTTP) will not pass referral information.
Organic traffic is visitors landing on our site's pages from search engines.
Like Google and Bing. Our sites are driven by SEO; the better we rank for low competition keywords, the more organic traffic will result. Updating the blog with 2 - 3 posts a week consistently and optimized for search will see a steady increase in traffic and improved positioning in SERPs. It is also essential to track keywords and high-ranking pages to identify SEO opportunities to leverage. Using data, we can track results and correlate efforts to actual ROI.
Apologies if anything isn't correct; please advise.