Why You Don't Have To Buy Products To Review Them
Over the past few weeks within Wealthy Affiliate, I've seen a few people say that if you don't buy the actual product you want to write about then it's not possible to create a thorough and helpful review.
I've even seen these same people go around claiming that WA encourages you to write fake reviews just so you can point more people to their program.
This Is Though A Complete Lie
Now I don't know exactly why people would say this, but my guess is that they haven't actually gone through the training themselves.
Because if they had, they would clearly see that WA has NEVER told people to write fake reviews -- but in fact says you need to give your readers a comprehensive and accurate experience by not falsifying anything you write.
You can read the training here where they tell you to do this: https://my.wealthyaffiliate.com/training/wa-affiliate-bootca...
So now that I've cleared that up, is it really possible to create a good review about something you haven't owned or used? Of course!
As an internet marketer your job is to basically point people towards product's and services that can help them solve a specific problem they are dealing with in their lives.
But how can you do this though without buying a product? Well here's 3 ways you can go about doing it.
1) Consolidate Long Boring Information Into An Easy To Read Report
Sometimes doing something as simple as consolidating bit's and pieces of information you've found online and watching boring sales videos so your viewers won't have to is all it takes to write a good review.
For example in the MMO industry (make money online) -- you'll find hundreds of products that have 30+ minute sales videos that usually talk about how great it is and why you should buy it. But at the end of the video you're still left wondering exactly how it works.
So if you can watch the video yourself and give a simple explanation as to what this product can and can not do -- people will gladly read a 5-minute article verses sitting through a 30-minute boring video trying to figure it out themselves.
2) Find Out What Makes Product A Better Than Product B
Another simple way to write a great review that can help people, is to simply show why the product you recommend is better than the product they are currently looking at.
You're probably thinking well duh -- but let me explain exactly what I mean.
For example, I recently reviewed a product that was very similar to WA (it had good training, a rather large community, and even weekly webinars) -- BUT the main difference was that it cost nearly 20k for their training!
And as you are well aware WA only ask you to pay $49 / month or less depending if you've gone yearly or not.
So since I obviously didn't have 20 grand lying around my house to buy this product -- I mainly wrote my review on the different high priced items this product was selling, and explained why Wealthy Affiliate was the better choice since you could get everything they taught within that program for a fraction of the cost at WA.
And the great thing is you can repeat this method with just about any product out there.
Just find a major advantage your product has over another one -- then simply write your entire post around this main topic.
3) Use YouTube To Get A Hands Own Look Into A Product
YouTube is an amazing place for us affilaite marketers, and it has helped me greatly in writing several reviews on my website in the past.
This is because you can easily find people showing you the inside of programs, opening products out of the box, and basically giving you an over the shoulder look of what it's like to own the product.
So you can write an in depth review about a product without spending a dime on it -- because you're able to gather information off of people that have already done this. And honestly there's no point in buying the product yourself, unless you actually think it can help you in one way or another.
And best of all is you can embed these videos into your website to give your readers a more in depth look as to what the product is and how it works.
So as you can see, you can write an excellent review without spending a dime by...
- Consolidating boring / long information into easy to read short sentences
- Showing people why your product is clearly better than the other one (like not having to pay as much for it)
- And lastly by going to YouTube and watching reviews of people who've already bought it.
And remember above all else, try to make every review you do as accurate as possible and also be honest about the information you're providing.
For example if I don't know something -- I come right out and tell my readers I don't know.
And you'll find that by doing this, readers will truly appreciate you not because of what you know, but because your honest and ethical on what you present and aren't trying to deceive them.
So I hope this post helps anyone who may have gotten the bad impression that WA teaches people to write fake reviews (because they don't) -- and that you don't need to buy every product you review for it to be ethical and good. :)