90% of My Income Comes from Email Marketing
I own two large websites. Each website has 1,500+ pages, ranks high in Google, and gets good traffic from the search engines, referrals and paid advertising.
Despite the popularity and size of the websites, more than 90% of my income comes from email marketing (yes, I track it).
If you don't have a popup or popover, and opt-in forms on every page of your website you are REALLY missing out. You are leaving a TON of money on the table (and I assume you started a website to make money).
Most people who visit your website for the first time will not buy anything, nor will they return. That is the # 1 reason you need to start capturing emails.
Get an auto-responder. Build your list. Communicate with your email list several times per week. Provide valuable content.
Get people to like, know and trust you. Once you do that, you own your own ATM machine.
Not only can you promote affiliate products via email, but you can send your subscribers back to your website when you post new articles, which can create a surge of traffic.
The # 1 goal for my websites is to get people onto my email list, not to make money with my website.
Why? Like I said earlier, most people who visit your website will not buy anything, nor will they return UNLESS you get them onto your email list.
Food for thought.
Recent Comments
255
It has been in my mind after I read this info.
Affiliate or blog or email marketing or web site.
ince I am not from tech world, even though I have some basic knowledge, I am still in a learning curve. I am watching in youtube for more wider knowledge.
But sometimes youtube can makes me to see many more direction.
It makes me more confused sometime.
The best route, for now, is to only follow training from Wealthy Affiliate so as not to get confused and mislead. A lot of what you see on Youtube is things that no longer work because the public tends to adjust to marketing trends over time. The Wealthy Affiliate system works if you work it.
Thank you Yuma, Yes I am now learning in WA, except I am full time working at home with ERM platform .
Great advice Chuck.
I use a social media pop up on my website that includes an Email collection button. This has not got me anything yet because my traffic is rather low.
If I extrapolate what you said, Email marketing involves three phases.
1) The mechanism to capture Emails on ones posts
2) A free offer that is of value to the visitor in exchange for their Email address.
3) An Email autoreesponder system, like aWeber to send messages to the list where the focus is on creating sales over time.
I believe that a double opt in process is recommended with a way for the recipient to opt out. Is this handled in the original Email capture part or when the Email marketing is first started?
Do you have a tutorial on how you set up and use Email marketing?
Thanks.
Edwin
Double opt in is a 100% waste of time. You will lose 95% or more of the people who optin because they do not confirm. Single opt in only.
That's a good advice. And actually, GDPR compliance law doesn't require double opt-in either. It is only required to opt-in once.
Interesting statistics. I do not doubt it for a second. I can truthfully say I do not buy anything from the majority of websites that I visit, and unless it is for business and or to buy something I rarely go back to a website.
If I am perfectly honest I do join mailing lists, and then opt-out later if I do not like the content.
Alex
Yes, many opt out. Yes, many never open an email. And yes, many people do buy. It's just a numbers game.
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Brilliantly said....
I actually took notes! Why? I have just been on the One Funnel Away Challenge run by Clickfunnels and realise the importance of funnel design to attach to my sites.
On my WA sites (2) all I did was create 10-15 emails per each site using Thrive Leads...I did not drive traffic to them. Then one day I got 2 subscribers and noticed they had read all of my emails.
So I worked out, if I make my email sequence 30-80 emails long and promote traffic to my sites, then maybe my email copy will improve and I could make sales from product offers in my emails.
I also remember a point Russell Brunson made - His income is directly related to how large his list is. Also, whenever he has lost business or wants to buy an expensive item (say a house, or car), he just sends out emails to his list over a week or 2 and the money comes in for him to buy what he wants.
So together with your thoughts and Russell's - email list building has become a MAJOR part of my marketing strategy.
Thanks for sharing!
Stella
... that's fantastic, Super Star Stella! ... WAy to GO .... :)