Thanks for reading and sharing your insights

Schema is something I really don't understand. I've never had to use it, although I've wanted to try many times. The result shown above is a search for "Sports" If you search for that term you'll see the image I showed is the very last result making it the third in-depth article. It's also the only one using the logo markup.

As of right now I've only found this in-depth feature under broad searches like, sports, boxing, and travel. In fact if you do a search for travel, you see each in-depth article is using the logo/organizational markup.

The link to webmaster support shows the use for each part I laid out above. In the logo area they talk about "organization markup" Which I believe acts just like authorship. Instead of your profile image linking to G+, you're linking your company logo.

This is also why I was asking about inserting rel= the other day on Jay's training. I was trying to put this together but wanted to be sure I could use it with no problem. The rel=next & rel=previous are just for content of multiple pages.

I don't think they determine whats shown in serps, but they can help google decide whether or not to use your content. The other "rel=" tags I saw in the support forum are all one's that should be added by AIO SEO pack automatically.

As far as Google says, that's all you need to get qualified for in-depth. Well, that and the article has to be evergreen. I really wish I had more knowledge to offer on this topic, but like I said this is just what I've learned so far.

If you know about schema then you could probably get started right away. That's the only part of this whole thing I don't understand, which is why I didn't make a training resource.

If you visit the Google webmaster support I linked to in the post, it should clear things up a bit. If you have any more questions let me know.

I went to schema.org and http://www.microdatagenerator.com/ and it looks like we just link to our logo. From what they say, it sounds like they will use our organization logo as a 'recommendation' of what to show when they think it's necessary. They didn't mention size or shape. In fact, the example showed a rectangle one, on more of a page-preview style SERP.

I will continue to look at this.

But wouldn't that be awesome to have something that qualifies for the in-depth article in your niche?

I might have a theory on what they use for logo, I'm checking into it. But, it would be awesome to get something ranked for in depth. I'm going to try to maybe get my local seo articles in.

I figure theres already 3 and I'll be adding more. They're evergreen and each of them is about 800 words. I guess we'll see, I know my site will need more SEO juice to them qualified but, it could happen.

Hi Kymee,
I really don't understand schema either. I know Jay talks about it a lot in his webinars. I know it's beneficial for rankings, I just have never used it. I think authorship is a form of schema though. Once I learn more I'll let everyone know how to use it effectively for in depth articles.

I just wanted to get this information out there in case anyone wanted to get started with their own research. Thanks for reading,

Thanks,

I'm glad the information was good. I was a little worried about that when I was writing it. I really wanted to give something useful for people who wanted to know more about it. Thanks for reading,

I think it will definitely be something worth knowing about. Only time will tell for sure. Thanks for checking it out.