Google In-Depth Articles - What I've Learned So Far
The other day I saw something interesting on the Google results page. The very same day Kyle wrote a post about Google In-Depth Articles. At this point I started thinking this might be a good opportunity to claim another spot on that elusive first page.
Now, at this point we don't know if this will be around for very long. The may get rid of it tomorrow, but I think readers are going to enjoy it. If they do, you can count on seeing In-Depth Articles for every search term.
After reading Kyle's post I decided to do a little research. I wanted to know what it would take for Google to pick up my content and use it for an In-depth article. Turns out, it's not as hard as you might think. In fact, you can learn everything you need to know, right here at WA.
The first thing you need to do is implement Google Authorship on your blog. These days if you want any extra attention from Google, you have to have this setup properly. If you still don't have authorship on your blog, here's a great tutorial from our friend welshy. This training covers authorship, and then some.
The next thing you need to do is, learn about Schema.org markup for articles. I don't know much about schema, that's why I made this a blog post instead of a training resource. What I do know is that you can learn about it here inside WA.
Using Schema markup again, this time for your logo, is essential to get your content qualified for In-depth article status. As I said before, I'm no expert with markup, but I did notice this requires different markup. Something called organizational markup.
The last thing is the proper use of the "rel=next" and "rel=prev" for articles made up of multiple parts. Of course there are more "rel=" tags to consider, but if you're using wordpress and All in one SEO I think most of them are taken care of.
Here are a couple discussions from WA about the rel= tag
This is just what I learned from a little bit of quick research. I'm sure there will be plenty more training offered soon by members of WA. But for those of you who wanted to get a quick start this should help.
I'm looking forward to hearing from anyone who knows more about this. I will be trying to get something qualified for In-Depth status soon. When I do that, I'll write a case study that will hopefully be more helpful. It seems fairly simple, except for that dang schema!
The source for my information: Google Webmaster Support
If you have any questions please let me know.