Cassi Of Troy - Proof That BUILDING Your BRAND Is Worth It!
By far, one of the most strategic, long-term beneficial decisions that you can make is to create a brand. I am proof that building your brand is worth it. My 2 current brands, Cassi Of Troy and LaMP International Limited continue to grow leaps and bounds.
Introversion Led Me There
Okay. I admit that creating my personal online brand did not start off as being strategic. Being an introvert, the thought of putting my name and face out there was intimidating and overwhelming.
So, I came up with a creative way of playing on a few of the things that I like about my name and its meaning.
As I started to play around with what I wanted it to represent, I also started to share content about my journey and what I wanted to accomplish.
Tied into my content were intermittent posts about my online journey and my experiences along the way.
A Whole New Profit Centre Was Born
Soon, I found myself creating a new profit centre for me and my firm. I was getting inquiries about how to improve websites, how to write content, what content would drive traffic and, more importantly, how to grow revenue and profitability.
That has created an endless stream of revenue for me and allowed me to outsource and connect with some amazing people.
In 2 years, I have achieved consistent income from consulting, coaching and content creation. It has taken my firm to a very different level internationally.
All of this continues because of the training, exposure, community, support and leveraging I took advantage of in Wealthy Affiliate (WA).
How To Build A Brand
I could write forever about this (Ah! A niche!) but I do not want to take away from Ian's series, Multiply Profits & Odds of Success by Building a Brand That Lasts.
There are 8 classes in the series which started yesterday for Premium Plus members. If you missed it "live" you can catch the replay now.
I thoroughly enjoyed the class and got some more ideas for improving on what I am doing now.
Who knows where I will be heading next!
There are so many ways what you learn in WA can bring you success. It is all up to you though and your willingness to commit, be consistent and put what you are learning into practice.
Here's to your success!
Cassi
Recent Comments
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Building ones Brand is definitely worth the time and effort put into it Cassi!
Happy to hear that you are still thriving and I wish you all the best for the future my friend! :-))
Very awesome, Cassi! I'd likely do that too, but I still love my physcial business of 31 years and the face-to-face interaction with my customers, but you have shown us all that it is very possible to do what you have done! You are an inspiration to all!
Jeff
I get that, Jeff, as I do still have very few offline clients.
The potential to scale is what blows my mind online.
It is HUGE!!
Thank you for always supporting me.
Cassi
Jeannine, there is still a lot more to be accomplished.
The more I learn and experience, the longer that list grows.
Thank you for your support.
Cassi
See more comments
Hi Cassi,
You make a wonderful point. Creating a brand that provides value and is memorable can be the difference between success and failure. It is important that your customers can connect with you. And branding is one of the best ways to do that. All the successful corporations guard their brand like gold. They are meticulous about every detail.
Thanks for bringing up this critical point.
Cheers.
Edwin
Spot on, Edwin!!
Whatever niche we are in, we all have a Brand.
The sooner you get it established and positioned, the more it will help your growth.
I also believe that it supports trust in your Customer/Visitor Experience.
That part continues to work well for me.
I am happy that you found the information useful.
Cassi