Why We Work So Hard to Establish Trust - And You Should Too!
Today I want to reach out to not only tell you about a few updates we’ve made recently, and to spark a discussion about TRUST and what establishes your trust in the online world?
In the past few days we released a small, yet important update to the WealthyAffiliate.com website. For those of you that have joined in the past couple of days, you would notice that we have a brand new form on the homepage that includes a number of testimonials from long time members here at WA.
Here’s what it looks like:
We’ve always had testimonials on our homepage but we wanted to experiment with putting these beside the join form on the Wealthy Affiliate website so that folks can read some thoughts from existing members before they join. Our initial findings have been staggering. Sign-ups have gone up significantly from those who join WA through this updated join form. This seems to be proving our concept that creating an extra layer of trust at the “decision making” time makes a lot of sense for our business, and maybe yours?
If you are actively recommending WA and sending people to the Wealthy Affiliate homepage, then you may notice an immediate improvements in conversions. For those of you that may not know how to send folks to the WA Homepage, you can find your link by clicking the $ sign icon at the top of WA. You’ll see your affiliate link right there!
And of course, for full training on building your business around promoting WA, you can learn how to do that in the Affiliate Bootcamp here:
Last year, we decided to actively manage our reputation at TrustPilot and we’ve been able to grow our reputation to 4.8 out of 5.0 stars (which we are very proud of). We’ve integrated trust pilot into various marketing campaigns and it’s helped us gain trust outside of the 1000’s of reviews and comments about the platform worldwide.
We are not only active here in WA, we reply to every single Trust Pilot review that we receive. For those leaving a review, we feel that they absolutely deserve a thoughtful reply whether positive or less than positive :) In many cases miscommunication or misinformation can cause frustration or confusion and leave a less-than-5-star review. In that case, we love the opportunity to explain our position - and we feel that reply further builds trust when folks research our brand.
Being active with your audience on your own website in the comment section of posts is CRITICAL to building trust. If you are receiving comments on your website, then the absolute best thing that you can do is reply to every single one of them. If your website is new and you have not yet begun to get comments, then you can use our SiteComments platform here at WA to request real comments on your posts and give you an opportunity to reply to them...thus sparking more conversation!
Familiarize yourself with SiteComments here:
Come On in and See for Yourself!
Another way that we’ve targeted to gain trust is our industry leading Starter Membership. Allowing folks to join the Starter membership for free without requiring a financial investment has allowed us to ensure that everyone at WA has an opportunity to test drive the membership before deciding whether WA is the place that they want to build their online business.
And of course, when folks are within the membership, Kyle and myself are always available to help out and offer help/advice. We’ve always taught the importance of being active in your business and we certainly try to lead by example with being active here in WA.
In the affiliate marketing and online business world, trust and building relationships with your audience is one of the most important things that you can do for your Brand. Every member of WA who is actively building their website has a Brand - you are your brand!
Build your business and your brand with trust in mind and over time you’ll greatly benefit from that mindset!
What are you doing to build Trust?
Now I want to post TWO questions to you, and I’d love to hear your thoughts.
- How are you building trust with your audience?
- What made you TRUST us when joining Wealthy Affiliate?
I look forward to discussing in the comments below!
Have a great week ahead!