Birth of a Niche.

"So what's holding you back," I asked, because he was already aware that he could join WA for free - after all he has been toying with the idea of joining WA. Of course, his response struck up a conversation around the niche idea, and I remembered from my own experience that the idea of identifying a business niche can be somewhat daunting for some of us.

But isn't it the case that many other things in life can appear intimidating to us - until we confront it , get to know it and recognise that it may not be all that difficult. In fact, there maybe even nothing to it.

And regarding the idea of a niche:

It something you can do, and really want to do - and when you can do it, and really want to do it - you're inspired by that wanting to do it for reasons best known to you.

It is something deep inside of you - more like a gift you have hidden away - a talent somewhere there that you can use to produce goods and services that people need.

But only you can locate it from within you - only you can delve into it, give birth to it, harness it, fix it with research and unleash it for monetary and other social benefits.

I hope you find something of value.

Here's wishing everyone at WA , a safe, happy and productive work week.

Sheila