The Power of Going Back to an Old Website
Hey guys and gals,
thought this would be something cool to share.
Check out my image of my keyword "Is Swagbucks a scam or legit"
Now the ranking is cool and all, but there is a deeper meaning behind this.
I wrote this article over two years ago, and when I did I think it ended up on the second page somewhere.
But, I stopped producing content on this website also almost two years ago, because I had other projects in mind in other niches.
In October, I finally came back to the website and did a lot of rebranding, changed the domain name etc... and Have only posted a few articles since I came back (rebranding took quite bit of time).
In the beginning of November, shortly after I posted my first article in 2 years, this Keyword was ranking on the bottom of the fourth page in Google. Which means not touching the website in two years made my ranking go down for really all of my keywords. No surprise there, it was to be expected.
But, in a little over a month since I posted my first article in a while, the keyword went from the fourth page to the first page even though I have not updated any of my old content.
Basically, this means just because I have started producing content again My rankings have gone back up and some of the content has even surpassed previous high rankings (All my article rankings have shot up since I came back as much as this keyword).
So, if you are ever wondering if your content dies when you leave a website untouched for a long period of time, this is proof that it isn't too hard to revive your content when you come back.
You just need to begin where you left off and start producing more content.
Do you have any experience with dead content or reviving an old website?
Recent Comments
11
Thanks for sharing Brandon.
I'm in the process of reviving some old content and adding some new stuff.
Cheers
Thank you for sharing this! I had to leave my website for 6 months to take care of my health. Now, I'm about to start trying to get it going again:). Thank you for the encouragement:)
Blessings:)
Suzi
Glad I could help. Now you know that your rankings should be safe once you get cracking again(:
This actually confirms some other research I was doing. It claimed you don’t necessarily lose ranking when you achieve it. Some may argue I suppose, the point the instructions I was following was making the point that if you rank for keywords, go after a broader range of those same words.
Your point seems case in point, meaning we can always continue to build and our content, if quality will find its day in the sun.
Content is king Jared, and I always try my best to write quality content. I've been doing it this way since I joined WA, especially because of how much Kyle emphasizes it. Part of the reason, for sure, my rankings have comeback so quickly.
I'm glad I could confirm your research with this post, because you're right, quality will find its day in the sun. Just need to keep producing the correct way.
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It took much longer than I expected to revive my ranking last year when I couldn't spend much time on my site for a few months. I was finishing my graduate courses while still working full time and I just didn't have time. It took months to slowly climb back up though it was only a few months that I had been away.
I think the more content and authority you had with Google the easier it is to rebound. When I have sagging rankings now it seems to be much easier to build them back up!
Thanks for the encouragement!
Jessica
Thanks Jessica,
I can agree, having more content would make a difference. If you're not ranking for much when you stop then you can't expect much when you come back. But, if you are ranking decently when you stop, then the results will work better.
All the best,
Brandon