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INSIGHTS2 MIN READ

The Power of Going Back to an Old Website

boston10111

Published on December 3, 2017

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Hey guys and gals,

thought this would be something cool to share.

Check out my image of my keyword "Is Swagbucks a scam or legit"

I'm ranked number 9 on Google which puts me on the first page.

Now the ranking is cool and all, but there is a deeper meaning behind this.

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I wrote this article over two years ago, and when I did I think it ended up on the second page somewhere.

But, I stopped producing content on this website also almost two years ago, because I had other projects in mind in other niches.

In October, I finally came back to the website and did a lot of rebranding, changed the domain name etc... and Have only posted a few articles since I came back (rebranding took quite bit of time).

In the beginning of November, shortly after I posted my first article in 2 years, this Keyword was ranking on the bottom of the fourth page in Google. Which means not touching the website in two years made my ranking go down for really all of my keywords. No surprise there, it was to be expected.

But, in a little over a month since I posted my first article in a while, the keyword went from the fourth page to the first page even though I have not updated any of my old content.

Basically, this means just because I have started producing content again My rankings have gone back up and some of the content has even surpassed previous high rankings (All my article rankings have shot up since I came back as much as this keyword).

So, if you are ever wondering if your content dies when you leave a website untouched for a long period of time, this is proof that it isn't too hard to revive your content when you come back.

You just need to begin where you left off and start producing more content.

Do you have any experience with dead content or reviving an old website?

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