How Many Keywords Should I Use Per Page

Last Update: September 27, 2018

Way too often I see new members ask, how many keywords should I use per page? And though the answer is simple, people seem to make it more complicated than it really needs to be.

EXAMPLE

Let us say that my target keyword is "Qualpay is to pay in a lawsuit"

How many times do you need to use your target keyword? Google only needs to see it twice.

First in the title of the page or post. Second in the first or second paragraph.

HERE IS HOW MY POST WOULD READ


Qualpay is to Pay in a Lawsuit - FTC vs MOBE

Known to much of the MLM and MMO entrepreneur community, the FTC shut down MOBE for being a scam. The lawsuit is going after many people and companies who had dealings with the MOBE scam.

MOBE had to use payment processor companies to handle credit card payments. Qualpay is one such company. Now Qualpay is to pay in a lawsuit money it is currently holding on MOBE's behalf. Breaking News below.


DID YOU SEE WHAT I DID?

I used my target keyword in my post title. TIP, the closer your keyword is to the beginning of your title, the better for your rankings. In my example above, the keyword is at the beginning of the title.

I then used my target keyword again within the second paragraph. I do not need to use that keyword again. Just write naturally in a conversational way. More than twice, has NO ranking benefit. Using four or more can harm rankings.

TIP, When you write your content naturally, you are typing out your conversation with your website readers. They want to read the information they are seeking that is relevant to their search query. Plus you will create other keywords that will rank.

You do not have to use your target keyword more than twice to rank for that one keyword. Your website readers, and Google, want to see content written in a conversational tone that provides information being searched.

If you would like some Google Tips, read about the 4 Tips here.

Want to know a simple writing technique that will increase your rankings? This is something that Google just loves us to do with our website content. You can learn about creating internal links to other content on your website.

The answer is simple. You only need to use your target keyword twice. - If you still have questions or comments, please leave them below. Thank you.

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Recent messages
teddae Premium
Your opinion please regarding:

1) When the Keyword (phrase) really is the Product Name
2) Always including it in the "summary, and do you use a "summary" of some kind?

Thanks bro!
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Merazmi Premium
Keyword not always a product name. As long as the keyword is something people search for is good enough. Make sure the keyword follows the requirement suggested by Kyle.

About the summary, you are suggested to include the keyword inside the first paragraph of your content. It could be your meta description. So that, when people search for something, your keyword in the first paragraph will show up.
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boomergp08 Premium
If the product name is the keyword, than treat it the same as any other keyword.

As for the summary, if you provide the keyword within the first paragraph, the All in One SEO pack will use that snippet of text as the summary.
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KohlJ Premium
So we should only be targeting one keyword? Or should we be focusing in on one keyword in the title and first paragraph or two and sprinkle in secondary keywords throughout the article? If it is the latter option do they need to be used atlas twice as well? Thanks!
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boomergp08 Premium
Only one target keyword per post. Just place this keyword in the title and in the first or second paragraph and just write the rest of the post naturally. Your website readers will know what your content is about from just those two placements of your target keyword.
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KohlJ Premium
Thank you! Doesn’t this seem kind of contradictory to keyword rich content though if we’re only including one keyword?
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boomergp08 Premium
Not at all, because practically every word you write Goigle is going to index and use as keywords when needed. That is why you hear Kyle and many others say, place your target keyword in the title, once more in the beginning, and afterwards just write natural.
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KohlJ Premium
Gothcha, so if almost all the words later in the article get indexed by google is there any benefit to trying to use solid keywords throughout the article? Or is still just writing naturally best?
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boomergp08 Premium
Just write naturally. You are writing your content for your website readers and NOT Google. Your readers have no need or interest in seeing keywords in your content. They are only looking for answers to their query. And Google rewards websites that write content for the reader and not the search engines.
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Ariel01 Premium
Hi,
I've two questions. I hope you could help me out.
1. Can I use more than one KW on one page/blog post?
If so how should it be done?

2. When there are very similar long-tail KW, (same 3-5 words
But in a different order). Would it be right to group them in the same post or should each one be on a separated one?
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PeterMay Premium
Hi Ariel, I think it’s ok to use more than one keyword per post but I generally always just concentrate on one keyword per post. Remember that you have to have your keyword in the title and somewhere in your first paragraph and then you should just write your post naturally. In the training Kyle explains that you should not try to put the keyword into the post too much as google doesn’t like that. As to you’re second question I think you should separate them in to different posts.
Keep up the good work.
Hope this helps
Peter
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boomergp08 Premium
Peter answered your questions correctly. The only thing I will add is this...

Remember that Google is going to rank you based on how well your entire content answers the question or query of your target keyword.

By adding too many different keywords can cause confusion. Your content gets ranked on the information it provides, not on how many keywords it contains.
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PeterMay Premium
Thanks Robert I always just use the keyword once in the title and then one more time in the first paragraphs that I write. So Happy Days. I did not realize that if you use it more than that it could have an adverse effect on your site.
I will keep this in mind.
Thanks
Peter
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boomergp08 Premium
You are welcome Peter. This post is just a reminder of what Kyle teaches us in the training. The WA training does not say to use your target keyword more than twice.

What you, I and many others are doing is correct. Depending on the length of the content, use of the target keyword a third time is not harmful, but 5 or more times is too much.
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PeterMay Premium
Thanks again Robert
Peter
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Zarina Premium
I was just fixing the article written by a freelancer, can't tell you how much I had to remove the keyword that kept repeating over and over again.

I mean I found it extremely spammy, guess how Google will look at it. Ugh, so challenging to find good freelance writers.
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NWTDennis Premium
I hope the piece didn't cost very much. Some editing is to be expected, but not a major rewrite.

Have you found a reliable, outsourced writer yet?
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boomergp08 Premium
I feel your frustration Zarina. I do freelance writing and have been asked by some who I write for to re-write content others have done for them.

There have been several times where the content, of about 800-900 words in length, had repeated the keyword way too many times. It sounded spammy.

Every time I write content, either for me or someone else, I always proofread it out loud a few times and make adjustments where needed. Only when I am satisfied do I publish the content.

Like I mentioned in a comment below, I seek to use LSI keywords which are basically synonyms of the target keyword. Since Google considers LSI keywords a good ranking factor it makes good sense to use them.
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Zarina Premium
I'm impressed with how much you get done, Rob - you're active here, you freelance, you work on your business and if I recall correctly you have flipping business with Ebay too. Great job!

LSI keywords is definitely something I use when I edit content. Thanks for your input!
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Zarina Premium
I do work with someone but I will start working with a new one in October, we'll see how that goes
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boomergp08 Premium
Yes, I am super busy, but I no longer do the eBay business anymore. eBay has become too much of a hassle with all of their selling fees.
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Nqueen Premium
Thanks for this educative piece Bommer, but if i may ask, what if your keyword needs to appear more than once even in a conversational way of writing. For example, still on Qualpay, if you need to talk more about Qualpay, maybe what or who they are, what they do and stuffs like that which means their name has to appear more than twice. Do you then use they/their instead of the name Qualpay?
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boomergp08 Premium
You are welcome. Here is the answer to your question. First off, though the name Qualpay is a keyword, it is not my target keyword which is "Qualpay is to pay in a lawsuit".

Now my content will be written around my target keyword, explaining why Qualpay is being forced by the courts to pay money. So yes, there will be several times where I will mention the name Qualpay.

However, after my content is finished I will proofread it a few times out loud as I always do. When I come across words that seem to be repeated a lot, I will look for synonyms to use in their place.

I could use the words "their" and "they" but could also use "payment processor" "funds collector" "company" or "credit card receiver". All are synonyms of Qualpay and Google likes LSI keywords, which these are.
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Nqueen Premium
Mmmm.. you are so right! Sounds pretty good. Thanks a lot.


NB: I know Qualpay wasnt your target keyword, just used it as an example.
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boomergp08 Premium
I understand and it was a good example to use for your question.
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pascalN Premium
Great post Rob,
I am a visual learner and having a chance to look at a real-life example like you did is priceless to me.
My next question then is: What do you enter in the SEO field at the bottom of your post in Wordpress using the same example you used?
Thanks
Pascal
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boomergp08 Premium
You are welcome Pascal.

Because I use the All in One SEO Pack plugin, I do not fill in any of the SEO fields at the bottom of the WordPress editor window. The All in One does it automatically for me.

The only field I will fill in on occasion is the Description, if I happen to not be happy with the snippet of text that the All in One had created on its own. But most times I leave all fields blank.
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SAWalden Premium
I read 'somewhere' to also try to include your keyword in the closing paragraph as well. Sometimes I do and sometimes I don't - especially if it doesn't seem to fit in or flow well.

I'm glad to hear from you that twice is enough - and good reason to go through a few of my recent posts to see just where and often I'm using my keywords.

I have included internal links to other content on my website but only a couple of times - I was not aware Google liked this. I will endeavor to do it more often! :-)

Thank you so much for sharing this!

Susan
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boomergp08 Premium
You are welcome Susan. I too have sometimes put the target keyword near the end of my content, but only if it naturally fits and my content is long-form at 2,000 words at least. But even Kyle says in the training the same thing I am saying here.
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Sruffey Premium
Boomer I was wondering how many times you have to use keywords in your post. Another question I have been wondering about should you put a post on a separate page or keep putting the posts on your home page? If you could send me your thoughts on my question I been wondering how you should do that.
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boomergp08 Premium
You could do both but I personally put all of my posts on my home page. This way makes it show that the website is being updated on a regular basis.

If I had a static home page and a page called "BLOG" where all of my posts would go, then it is harder to know at first glance, how up to date the content is.
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Sruffey Premium
Thanks for the insight
Sruffey
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PMbaluka Premium
I've always thought using the keyword 3 times is ideal, in the title, somewhere in the middle and towards the end. Thank you for this information Robert.
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boomergp08 Premium
If you write long-form content of 1,500 and more words, then three times for your target keyword is fine. But Google just needs to see it in the title and once more.

You must remember, Google reads your entire content just like any other website visitor. And if your content is informational and answers the keyword query, you will get better rankings.
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DianneBee Premium
I always appreciate simplification! Thanks.
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boomergp08 Premium
You are welcome. A simple approach is most times the best approach.
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GJBDJC Premium
Thank you for the confirmation, I do struggle with this concept though. Here is my question.
If my keyword is "Riding a bike backwards" and I use it twice.
But my article uses the phrase "Practice makes perfect" five times.
Isn't my keyword "Practice makes perfect" now?
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anusuya1 Premium
It is fine for me regarding using keyword twice.

It does not sound confusing with "Practice makes perfect".

Regardless I will replace "Practice makes perfect" with some other thing?
Having a phrase too many times in an article makes it boring to the reader.
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boomergp08 Premium
No. Your target keyword is still "Riding a Bike Backwards" regardless of how many times you use the phrase "Practice makes perfect."

A keyword is not defined by how many times you use it.

A keyword is defined by the relevant information you are providing throughout your entire content.

This is why Google ranks you on your content as a whole and not just on your target keyword.

Look at it this way...

If your target keyword is "Riding a Bike Backwards" and the information you are writing is about how people can ride a bike backwards, why would "practice makes perfect" now be your target keyword?

Is your post telling your website readers how practice can make them perfect in whatever they are practicing? No. Your post is telling them how to ride a bike backwards.

Basically your keyword is the question a person types into Google and your entire content is the answer to that question.
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GJBDJC Premium
Very well explained. And I understand the concept much better when presented in that way. I believed that Google searched for the words or phrases that appear most often in your content.

If Google understands the purpose of your content (likely via the title) then this all makes much more sense.

Thank you, Glenn
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boomergp08 Premium
Google can easily understand the purpose of your content by looking at your title and then reading all that you have to say. This is also true for anyone who reads your content and as a writer you should think of Google as just another website reader.

This is the point many people seem to miss. When you write your website content, you are writing it to answer the questions of the person reading it after they have searched for your specific keyword.

Google will rank content highly when it is written for the "people" who are searching Google for information. All of your content gets indexed and when you write naturally, not being concerned about your target keyword, other natural keywords will emerge.

But when people start writing content and focus too much on getting rankings with keywords, then that content is no longer focused on the reader but rather on Google's ranking algorithm. When this happens Google will most times not highly rank you.
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Lez01 Premium
Thank you for these relevant tips Robert, excellent to the point post.
Les
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boomergp08 Premium
You are welcome Les. It is not a complicated technique and thus requires a simple to the point answer.
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LauraFuller Premium
Perfect, perfect, perfect!
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boomergp08 Premium
Thank you, thank you, thank you...Laura, Laura, Laura :-)
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MKearns Premium
I was under the impression three was o target. Thanks for performing a Bitly correction, Robert!
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boomergp08 Premium
As I was told by my friend at Google, Googlebot can figure out what our content is about by just looking at the title and first couple of paragraphs.

But if there is no specific target keyword, Googlebot can still figure things out by just reading all of our content just like any person can, target keywords are not always necessary.
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MichalB Premium
I had a feeling that twice is enough…
But it is great to see why exactly and how exactly to use that KW.

Robert, Thank you for the reminder
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boomergp08 Premium
You are welcome. Google is very smart and can tell what our content is about by just looking at our title and the first couple of paragraphs. There is no benefit to using your target keyword more than twice.
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morobtennis Premium
Perfect! I was just wondering about this as I am writing an article to post. Thank you Boomergp08!
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boomergp08 Premium
You are welcome. You only need to use your target keyword twice in order to rank for that specific keyword. Using it more so will have no benefit.
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Norman3J Premium
T-H-A-N-K Y-O-U !!!!

Simple and effective - love it!

Cheers,

Norman
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boomergp08 Premium
You are welcome Norman. The use of your target keyword is a really simple thing to do. Doing any more will not yield better results.
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Bibian2 Premium
i'm really in love with this!
It's informative
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boomergp08 Premium
Thank you. That was my plan. To let people know the simple answer in how many times to use your target keyword.
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